Mumbai: Independent marketing communications consultancy TUTE Consult has announced the formal launch of Vector, its dedicated brand strategy, research and intelligence division designed to serve both domestic and international markets.
The launch follows a structured three-month soft rollout during which Vector delivered more than 200 proprietary research assignments, brand audits, and narrative intelligence projects across sectors including beauty and wellness, FMCG, luxury, technology, and hospitality.
Positioned as a standalone offering as well as a strategic layer supporting TUTE Consult’s integrated practices—Communiqué (PR and earned media) and Tribe (creator and influencer marketing)—Vector aims to help brands build stronger narratives in an increasingly AI-driven discovery environment.
According to the consultancy, the new division addresses a recurring challenge observed across its 16-year journey and portfolio of more than 350 brands: the absence of strategic intelligence frameworks that align brand positioning with communication outcomes.
For Indian brands scaling nationally, Vector’s offerings include category sentiment analysis, competitive narrative mapping, share-of-voice intelligence, and integrated marketing communications planning. For international brands entering India, the division focuses on creating India-specific narrative architecture that localises global positioning to resonate with Indian consumers, media, and creator ecosystems.
Vector also provides reputation intelligence, founder authority programmes, and an AI-powered consumer, brand, and cultural intelligence platform built on billions of real-time data points to help shape brand perception at scale.
Commenting on the launch, Komal Lath, Founder & Chief Initiator, TUTE Consult, said, “We built Vector because the problem kept presenting itself, regardless of whether the client was an Indian D2C brand trying to own a category narrative or a global beauty company entering India for the first time. The story wasn’t built on insight. The data wasn’t informing the communications. Campaigns ran efficiently into a vacuum because no one had asked the foundational question – what does this brand mean to its audience right now, and why does it matter? Over 200 research briefs in three months told us that this need is not niche. It is the central communications challenge of this market. Vector is the answer we have been building toward for 16 years. It is the step-up and step in building our agency for the future model”
The launch comes at a time when AI-powered search and discovery platforms are increasingly influencing how consumers and businesses evaluate brands. TUTE Consult believes this shift will require organisations to invest more deeply in structured, intelligence-led content strategies to maintain visibility and relevance.
Sharing experience with the division, Cathie, Founder, ThreeSixty Agency, said, “Vector gave us a far more nuanced understanding of the Indian beauty consumer than we could have gathered through surface level market research alone. The insights were incredibly valuable in helping us evaluate positioning, consumer behaviour, and white space opportunities for entering the Indian market. What stood out was the balance of data backed intelligence with cultural context – something critical when building a cohort of beauty brands for India.”
Echoing similar sentiments, Vibhuti Munjal, Manager Marketing & Product, L’Occitane India, added, “There was a distinct, undeniable gap in the industry when it comes to understanding what consumers are truly pursuing and perceiving about brands online. Tute Consult has successfully identified this exact gap and built Tute Vector to address it perfectly. It is the precise specialized advisory that modern brands need to think about before they communicate, combining deep competitive intelligence with a swift 3-day turnaround. I am really excited for the entire team and send my best wishes for this incredible launch!”
