New Delhi: Hashtag Orange, an independent digitally-first integrated marketing agency, has announced a strategic collaboration with Autviz AI Agents to establish a dedicated AI Lab designed to integrate agentic AI systems across marketing execution and internal operational workflows.
The initiative marks a step forward in building a connected marketing infrastructure by embedding AI-led automation across multiple business functions, enabling teams to focus on strategic, creative and high-value activities while streamlining routine operations.
As part of the collaboration, the AI Lab will deploy Autviz’s agent stack across six core operational areas within Hashtag Orange, including an advanced AI-powered media analytics tool, automated email response management for real-time client communication, AI-assisted social media engagement across Instagram, Facebook and LinkedIn, SEO-driven autonomous content publishing, real-time lead tracking through HubSpot and integrated WhatsApp AI for client servicing, scheduling and follow-ups.
The agency said the integrated ecosystem is designed to create a more connected operational layer where communication, engagement and workflow management are increasingly handled through intelligent automation.
The move is also expected to strengthen Hashtag Orange’s integrated discovery practice across SEO, AEO, AIO and GEO by introducing automated publishing capabilities and real-time performance signals into a unified marketing system.
Commenting on the collaboration, Mukesh Vij, Founder, Hashtag Orange, said, “The next phase of marketing will be defined by how seamlessly agencies integrate creativity, communication, technology, and operational responsiveness. Through this AI Lab, we are building a more connected marketing operation where our teams can move faster, collaborate better, and focus more deeply on strategy, creativity, and business growth. AI handles the infrastructure. Our people handle the thinking.”
Explaining the technology vision behind the initiative, Jayesh Punjabi, Head of Technology, Hashtag Orange, said, “As creativity, strategy, and communication continue to define great marketing, technology is what allows them to scale without losing their edge. Agentic AI changes the very architecture of how an agency operates, not as a tool that sits beside our teams, but as intelligent agents that listen, learn, and act in accordance with them. Through this AI Lab, we are not simply adopting these agents; we are building and shaping them within Hashtag Orange’s own technology framework, to the standards of architecture and governance we hold ourselves to. That discipline lets our teams focus on judgment, ideas, and impact, while agents carry the scale. The agents are intelligent. The orchestration, the thinking, and the ownership stay ours.”
According to the company, the deployment is expected to enhance responsiveness, accelerate campaign workflows and create greater operational visibility for clients while linking creative output more closely with measurable business outcomes.
Sharing his perspective on the partnership, Gautam Kadian, Founder & CEO, added, “Businesses today are increasingly looking at AI not just as a support tool but as an operational layer that improves responsiveness, workflow efficiency, and communication management at scale. Our collaboration with Hashtag Orange reflects how marketing organisations are beginning to rethink their operational infrastructure in the age of agentic AI.”
Autviz AI Agents stated that its systems, built on platforms including OpenAI, Google and Meta, have already helped automate more than 10,000 employee hours across deployments.
Through this collaboration, Hashtag Orange aims to create a more agile and scalable marketing operating model that combines human creativity with AI-driven execution to support future growth and client outcomes.
