Mumbai: Capsicum Mediaworks has secured the website development and SEO services mandate for ethnic fashion brand Vastramay, as the retailer looks to strengthen its digital presence and improve organic discoverability in the increasingly competitive online apparel market.
Under the partnership, the Mumbai-based digital marketing agency will design and develop Vastramay’s Shopify website while building a comprehensive search engine optimisation (SEO) strategy aimed at enhancing the brand’s visibility across key product categories and improving the online shopping experience.
The collaboration comes at a time when a growing number of consumers begin their festive and ethnic wear shopping journeys online, making website performance and organic search visibility critical drivers of customer acquisition and long-term growth.
Vastramay has established itself as a prominent player in the ethnic fashion segment with a portfolio spanning men’s ethnic wear and festive collections for children. Through the partnership, the brand aims to strengthen its digital foundation as competition intensifies across India’s online fashion marketplace.
As part of the mandate, Capsicum Mediaworks will develop a scalable Shopify platform while implementing an SEO strategy tailored to the seasonal nature of the ethnic apparel industry. The initiative will focus on improving search rankings, increasing qualified organic traffic, and expanding the brand’s reach among customers in India as well as the South Asian diaspora.
Commenting on the partnership, Nirav Dave, Co-founder of Capsicum Mediaworks, said, “We are excited to build Vastramay’s Shopify website and strengthen its organic presence. As more consumers begin their shopping journey online, a robust website backed by strong SEO is critical for sustainable growth.”
Shailendra Dave, Co-founder of Capsicum Mediaworks, added, “Our focus is to create a scalable Shopify foundation supported by a performance-driven SEO framework that captures seasonal demand, improves discoverability, and drives measurable growth across India and global markets.”
Speaking on the collaboration, Siddhant Bajpei, VP – Sales & Operations, Vastramay, commented, “As we scale in the competitive ethnic wear market, investing in both website development and SEO is central to our growth strategy. Partnering with Capsicum Mediaworks enables us to deliver a stronger user experience while enhancing discoverability and building a future-ready digital foundation.”
