Mumbai: YAAP, a new-age digital marketing network, has appointed Sambit Mohanty as Group Chief Creative Officer as the company sharpens its focus on integrated creativity, innovation, and global growth.
Announced in Mumbai, the appointment comes at a pivotal stage in YAAP’s expansion journey following its public listing and accelerated growth across India, the Middle East, and Southeast Asia.
Mohanty joins YAAP’s senior leadership team with more than two decades of experience across global agency networks including JWT, DDB, Bates, Elephant Design and McCann Worldgroup. Over the course of his career, he has delivered some of India’s most recognised campaigns and earned accolades across international platforms including Cannes Lions, Clio Awards, D&AD, One Show, Spikes Asia, Effies, Kyoorius and Abbys.
Among his notable achievements is ‘Shagun Ka Lifafa’ for Ujjivan Small Finance Bank, which won a Gold Lion at Cannes along with several global recognitions.
In his new role, Mohanty will lead creative vision and excellence across YAAP’s network, bringing together brand storytelling, content, influencer marketing, technology and AI-powered creativity into a unified offering designed for contemporary brands and evolving consumer behaviour.
Commenting on the appointment, Dr. Atul Hegde, Founder of YAAP, said, “The next decade of marketing will be defined by the convergence of media, technology and creativity. Sambit’s leadership will be instrumental in helping us build a future-ready organization that challenges convention and creates globally influential work.”
Speaking on his new role, Sambit Mohanty said, “The future belongs to integrated ideas that move seamlessly across platforms and cultures. YAAP’s entrepreneurial mindset and digital-first DNA make it an exciting place to build impactful work that drives both cultural relevance and business results.”
The appointment reinforces YAAP’s continued investment in leadership, talent and innovation as it builds its presence as a globally respected marketing network originating from India.
With a workforce of more than 400 professionals across eight offices spanning India, the UAE and Singapore, YAAP continues to strengthen its capabilities across digital marketing, creative solutions and technology-led brand transformation.
