Mumbai: ULLU, the Indian OTT platform known for its niche and bold content offerings, is reportedly in advanced discussions to sell its entire streaming business, including its content library, intellectual property portfolio and digital infrastructure, to an international buyer.
According to sources familiar with the development, multiple overseas companies have expressed interest in acquiring the platform. Interested parties include Singapore-based entities FAIRADMEDIA Pte Ltd and Incredible Digital World Pte Ltd, along with US-based Algorithm Verse Inc. In addition, entertainment and media players from Singapore, the United States and Australia are also said to be evaluating the opportunity.
The proposed transaction is understood to be aimed at unlocking new growth opportunities in international markets while repositioning the ULLU brand with a broader global strategy.
ULLU currently operates across more than 122 international markets and has built a dedicated audience base through its portfolio of original series and films across multiple Indian languages and genres. The platform’s international expansion has contributed to strengthening its reach among global consumers seeking Indian entertainment content.
If completed, the transaction would potentially rank among the more significant mergers and acquisitions within India’s streaming and digital entertainment ecosystem. The proposed deal is expected to include ULLU’s OTT technology stack, backend infrastructure and rights associated with its extensive intellectual property catalogue.
Founded in 2018, ULLU established its market position by catering to underserved audiences and developing a distinctive content strategy. The platform built strong traction, particularly across India’s tier-2 and tier-3 markets, through differentiated storytelling formats and original programming.
The company has not issued an official statement regarding the ongoing discussions.
Industry observers note that growing international interest in Indian digital media assets reflects the increasing value of regional content ecosystems and scalable streaming infrastructure as global players seek expansion opportunities in high-growth entertainment markets.
