Mumbai: Bhima Jewellers has announced actor Janhvi Kapoor as its brand ambassador, marking a strategic move as the century-old jewellery brand strengthens its connect with consumers across India while continuing to celebrate its legacy of craftsmanship, trust and cultural heritage.
The association comes as Bhima Jewellers expands its presence across markets and seeks to deepen engagement with a new generation of consumers without losing sight of the values that have shaped the brand over the decades.
According to the company, Kapoor’s South Indian roots and pan-India appeal make her a natural fit for the brand, reflecting the aspirations of modern consumers who seek a balance between cultural authenticity and contemporary expression.
For generations, Bhima Jewellers has been associated with life’s milestone moments through jewellery that combines timeless craftsmanship with evolving design sensibilities. The latest partnership aims to further strengthen the brand’s relevance among younger consumers while reinforcing its long-standing reputation for trust and quality.
The collaboration also carries cultural significance, with Kapoor’s deep connection to South India complementing Bhima Jewellers’ own journey of taking its South Indian heritage to audiences across the country.
Expressing her excitement about the association, Janhvi Kapoor said, “Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy”
Commenting on the partnership, a Bhima spokesperson said, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor’s warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”
Bhima Jewellers said the partnership reinforces its commitment to creating meaningful connections with consumers nationwide by bringing together heritage, craftsmanship and contemporary relevance, while continuing to evolve as a national jewellery brand rooted in tradition.
