New Delhi: Google has unveiled a suite of Gemini-powered advertising and marketing innovations for Indian businesses at Google Marketing Live 2026, introducing new AI-driven tools across Search, YouTube and commerce aimed at helping brands improve discovery, campaign performance, measurement and customer engagement.
The company said Gemini is becoming the engine powering its next generation of marketing solutions, enabling businesses to move beyond automation towards AI-driven marketing intelligence. Google also highlighted that 93% of consumer journeys for discovering new products or services involve Google and YouTube, creating significant opportunities for brands to engage consumers across platforms.
Among the key announcements were Business Agent for Leads, an AI-powered conversational agent built with Gemini that enables consumers to interact directly with brands from Search ads, YouTube BrandStack, an integrated campaign planning and measurement solution conceptualised in India, and Ask Advisor, an AI assistant designed to provide marketers with proactive campaign recommendations.
Speaking at the event, Roma Datta Chobey, Managing Director, Connected Consumer Commerce, Google India, said, “With 86% of surveyed online Indians turning to Google Search and YouTube, Indian businesses have a tremendous opportunity to meet consumers where they are—and we are enabling that with Gemini. Gemini is now the engine accelerating growth for our customers across our ads products as we move beyond marketing automation to marketing intelligence, setting the stage for the agentic era where AI acts as a true strategic growth partner.”
Google showcased how Gemini is transforming AI into a strategic partner for marketers by helping brands enhance creativity, improve campaign performance, strengthen measurement and prepare for the emerging era of agentic commerce.
The company also highlighted early adoption of its latest AI-powered advertising solutions by Indian enterprises. Axis Max Life Insurance and Cars24 are among the first businesses to leverage the new capabilities, reporting significant improvements in marketing performance.
Sharing his experience, Sameer Jain, CVP and Head – Ecommerce, Axis Max Life Insurance said, “We have been leveraging the full suite of Google ad solutions across Search and YouTube. Deploying AI Max and Performance Max on Search fundamentally altered our performance trajectory, driving a phenomenal 43% higher business growth. On YouTube, deploying YouTube BrandStack alongside Connected TV allowed us to achieve massive scale and frequency while driving tangible business impact. This digital-first approach delivered a sharp 18.4% surge in brand search queries and captured 23% high-quality leads in our test markets. YouTube has proven to be an indispensable engine for driving both brand resonance and measurable business uplift.”
Among the key product launches, Google introduced Business Agent for Leads in beta in India, enabling businesses to deploy AI-powered brand agents within Search ads that can answer customer queries, qualify leads and improve conversions. Edtech platform UpGrad has begun testing the solution to engage prospective students in real time and improve lead quality.
On YouTube, Google unveiled YouTube BrandStack, an automated solution that unifies campaign planning, buying and measurement. The company said the solution was conceptualised and built in India to help advertisers seamlessly integrate brand-building and performance marketing. Google also announced YouTube Affiliate Partnerships Boost, a new advertising format that enables brands to amplify creator-led shopping content through tagged product campaigns.
To strengthen retail advertising, Google introduced AI Max for Shopping, which uses Merchant Center data to better understand products and improve campaign performance. It follows the rollout of AI Max for Search, already being used by Indian brands including MakeMyTrip, Myntra and Nykaa. The company also announced AI Brief, a Gemini-powered feature that enables advertisers to optimise campaigns using conversational prompts.
Google expanded Performance Max with Retention Only Mode for dynamic remarketing, while Demand Gen campaigns now extend to Google Maps inventory and support Merchant Center product videos to enhance product discovery.
The company also upgraded Asset Studio, its AI-powered creative platform, allowing marketers to generate customised text, image and video assets using natural language prompts, marketing briefs, brand guidelines and reference images directly within Google Ads.
On the measurement front, Google announced that Meridian, its open-source Marketing Mix Model, will integrate with Google Analytics 360 to provide cross-channel performance insights. It also introduced a new Attributed Branded Searches metric to help advertisers measure how YouTube campaigns influence branded search activity.
Google further expanded its portfolio of agentic marketing tools with Ask Advisor, an AI assistant that works across Google Ads, Google Analytics, Google Marketing Platform and Merchant Center to provide personalised recommendations and campaign guidance. The company also introduced new AI performance insights in Merchant Center to help merchants understand how their products perform across AI-powered experiences, including AI Mode, AI Overviews and the Gemini app.
With these launches, Google aims to equip Indian businesses with AI-driven capabilities to improve customer engagement, campaign effectiveness and commerce outcomes as consumer journeys become increasingly conversational and AI-powered.
