New Delhi: Digital lending platform Olyv has unveiled its latest Out-of-Home (OOH) campaign featuring its long-standing brand ambassador and former Indian cricket captain Sourav Ganguly, as the company looks to strengthen brand visibility and reinforce its commitment to expanding access to credit across India.
The campaign, which commenced on July 1, 2026, is being rolled out across large-format billboards in high-footfall locations across multiple strategic markets. Timed to coincide with Ganguly’s birthday on July 8, the initiative builds on the company’s ongoing association with the cricket icon, whose legacy of resilience, leadership and determination aligns with Olyv’s vision of providing reliable and accessible credit solutions to India’s emerging consumer segments.
The outdoor campaign follows Olyv’s recent Series B funding round and forms part of the company’s broader 360-degree marketing strategy aimed at strengthening brand awareness and deepening customer engagement.
Sourav Ganguly, Brand Ambassador of Olyv, said, “This campaign highlights Olyv’s commitment towards democratising credit access, serving as a reassuring reminder that simple financial support should be for everyone and is always accessible, which I believe Olyv is doing brilliantly.”
The company said the campaign complements its app-first approach, which has garnered a 4.7-star rating on the Google Play Store and more than 40 million downloads. Through a strong physical presence in consumers’ everyday environments, Olyv aims to reinforce its commitment to serving aspirational consumers, particularly in Bharat, where demand for transparent and accessible financial solutions continues to grow.
Commenting on the campaign, Rohit Garg, Co-founder and CEO of Olyv, said, “Our partnership with Dada remains a strong pillar of Olyv’s journey. As we enter our next phase of growth, this campaign marks another step towards expanding our reach, fostering deeper customer relationships, and empowering more people to build healthier financial future.”
With the latest campaign, Olyv continues to advance its mission of building a holistic financial ecosystem focused on improving financial wellness for India’s emerging consumer base, while leveraging Ganguly’s widespread appeal to strengthen trust and brand recall across key markets.
