Mumbai: Banijay Group and RedBird IMI have completed the merger of Banijay Entertainment and All3Media, creating what the companies describe as the world’s largest independent production company with expanded capabilities across content production, live events, digital, and new media.
First announced in March 2026, the combined company will operate under the Banijay Entertainment brand and will be jointly owned by Banijay Group and RedBird IMI, with each holding a 50% stake. Banijay Group will consolidate the business, which will be headquartered in London and operate across 25 territories.
The combined entity brings together Banijay Entertainment’s global production footprint and All3Media’s strong presence across English-language markets, creating a diversified media company with operations spanning scripted and unscripted programming, sports, digital content, live events, and immersive experiences.
Banijay Entertainment will oversee one of the industry’s largest independent content catalogues, comprising more than 265,000 hours of programming. Its portfolio includes globally recognised franchises such as MasterChef, The Traitors, Big Brother, Race Across the World, Survivor, Peaky Blinders, Deal or No Deal, Buccaneers, The Assassin, Wayward, Legends, Hamnet, and The Culpa Trilogy.
The merged company will be chaired by Jeff Zucker, while Marco Bassetti will continue as Chief Executive Officer. Former All3Media CEO Jane Turton has been appointed Deputy CEO. Both Bassetti and Turton will be based in London, with the business continuing to operate under Banijay Entertainment’s decentralised country CEO-led model.
On a combined basis, the new Banijay Entertainment generated more than €4.3 billion in revenue and over €700 million in adjusted EBITDA in 2025, with expected annual cost synergies of approximately €50 million to be realised within one year of the transaction’s completion. On a pro-forma basis, Banijay Group’s 2025 revenue would have reached €7.4 billion, with adjusted EBITDA of €1.6 billion and adjusted free cash flow of €1.2 billion. The company also confirmed plans to distribute an exceptional dividend of €0.93 per share to Banijay Group shareholders in the coming weeks.
The merger is expected to strengthen the group’s ability to scale global intellectual property through Banijay Rights, expand digital capabilities via Little Dot Studios, and enhance live and immersive experiences through Banijay Live and All3Media’s events businesses.
Jeff Zucker, CEO of RedBird IMI and Chairman of Banijay Entertainment said, “The completion of this merger marks a new era in global entertainment and creates a new independent leader in that category. With Marco and Jane we have the finest leadership team anywhere and I am excited to watch the company grow. This also marks a milestone for RedBird IMI, in only its third year, to play such a leading role in the global entertainment stage.”
Marco Bassetti, CEO of Banijay Entertainment said, “This move signals a transformative step for Banijay Entertainment. Together, we are entering a new chapter as a global media and entertainment powerhouse and natural consolidator, uniting first-class creative talent and leadership, standout IP, and the diversified cross-territory expertise to build and retain long-lasting franchises that span every major market and platform. In bridging two major studios, we are confident we can significantly increase our investment in creativity, innovation and the next generation of creators across content and live, to deliver against long-term creation and growth both for Banijay, and the broader creative economy.”
Jane Turton, Deputy CEO of Banijay Entertainment said, “Leading All3Media has been a huge pleasure and privilege, and I have many people to thank – all of whose contribution has been immense in building something incredibly successful and highly respected. With the completion of the merger of All3Media and Banijay Entertainment, we move to a next phase – one that is incredibly exciting. I am proud to be joining forces with Marco and the new team at a time when there is a huge appetite for brilliant shows developed and produced by world class talent. Add to that the strength of a global distributor, a market leading digital studio and a growing live events business and the opportunity multiplies many times over.”
François Riahi, CEO of Banijay Group said, “This merger marks a defining milestone in Banijay Group’s history. Banijay Entertainment and All3Media are highly complementary businesses with exceptional creative assets and global ambition. We are delighted to partner with RedBird IMI for the next phase of development of Banijay Entertainment, to make together Banijay Entertainment the winning global leader of the content industry, both on and off the screens.”
As part of the transaction, Banijay Group received a total cash upstream of €801 million, including a €625 million payment from RedBird IMI and a €176 million pre-closing dividend from Banijay Entertainment, reflecting the agreed valuations of the two businesses.
