Mumbai: Thermocool, one of India’s fastest-growing home appliance brands, has launched its latest campaign, ‘India Ka Naya Andaz,’ a first-of-its-kind initiative that celebrates the country’s cultural diversity through state-specific brand communication. The campaign reflects Thermocool’s efforts to build deeper consumer connections through localized messaging while staying aligned with its philosophy of “Aspired Living.”
Recognizing that every region in India has its own unique identity, traditions, aspirations, and lifestyle preferences, the campaign features customized creatives designed for different states. Through these region-specific narratives, Thermocool aims to make its brand communication more relatable and relevant for consumers across the country.
By incorporating regional cultures, everyday experiences, and local consumer preferences, the campaign highlights Thermocool’s commitment to understanding households while showcasing its portfolio of innovative and reliable home appliances. The initiative reinforces the brand’s consumer-first approach, celebrating the uniqueness of every region while recognizing the shared aspiration for comfortable and modern living.
Speaking on the launch, Tanuj Gupta, Director of Sales, Thermocool Home Appliances, said, “India’s diversity is its biggest strength, and each state has a distinct way of life that truly should be celebrated. With ‘India Ka Naya Andaz,’ we really wanted to avoid a one-size-fits-all approach and craft communication that connects well with people on a local level. As a token of appreciation for the trust our customers place in us, we’re also offering vouchers worth up to ₹11,000, making this celebration even more rewarding. This campaign shows our dedication to understanding our consumers, while we deliver innovative home appliances that fit in with their changing routines.”
According to Tushar Gupta, Director Operations, Thermocool Home Appliances, “At Thermocool, every campaign is backed by our commitment to delivering a seamless customer experience. ‘India Ka Naya Andaz’ reflects not only our growing presence across the country but also our ability to serve consumers through a strong operational and distribution network. As we continue to expand, our focus remains on making reliable and innovative home appliances accessible to households across India.”
Under the leadership of Rajeev Kumar Gupta, Thermocool has consistently focused on strengthening consumer engagement through impactful campaigns and strategic market expansion. The brand continues to build its presence across categories including air coolers, refrigerators, washing machines, LED televisions, and kitchen appliances.
Through ‘India Ka Naya Andaz,’ Thermocool further reinforces its vision of bringing innovation, comfort, and meaningful consumer experiences to households across India while celebrating the diverse spirit of the nation.
