Chennai: Ramesh Lungies has appointed Kannada actor Vijay Raghavendra and actress Sharanya Shetty as its brand ambassadors as the premium cotton lungi manufacturer steps up its expansion across Karnataka and South India.
The company also announced its sponsorship of Bigg Boss Kannada Season 13 on Colors Kannada, a move aimed at enhancing brand visibility and strengthening consumer engagement across the region.
Ramesh Lungies said the celebrity partnership aligns with its strategy of reinforcing its positioning around quality, comfort, style and tradition while reaching a wider audience across generations.
The sponsorship of one of Karnataka’s most-watched television reality shows is expected to help the brand connect with millions of households, while building on its existing presence in regional entertainment. The company noted that it has also been associated with Bigg Boss Telugu on JioHotstar for the past two consecutive seasons.
Commenting on the developments, B.V. Subba Rao, Founder of Ramesh Lungies, said, “We are delighted to welcome Vijay Raghavendra and Sharanya Shetty to the Ramesh Lungies family. Their credibility, warmth, and immense popularity make them ideal ambassadors for our brand. Our sponsorship of Bigg Boss Kannada Season 13 on Colors Kannada is another important step in our journey to bring Ramesh Lungies closer to millions of viewers. Along with our successful association with Bigg Boss Telugu over the last two consecutive seasons, we are excited to further strengthen our presence across South India. These initiatives will help us connect with our beloved customers in a bigger and more meaningful way while reinforcing our commitment to quality, trust, and tradition.”
Expressing his excitement, Vijay Raghavendra said, “I am happy to associate with Ramesh Lungies, a brand that represents comfort, quality, and tradition. I look forward to being part of its journey and connecting with customers across Karnataka and beyond.”
Sharanya Shetty added, “It is a pleasure to represent a brand that values authenticity and excellence. I am excited to be part of the Ramesh Lungies family and celebrate our rich cultural heritage with consumers.”
Ramesh Lungies said the appointments and sponsorships mark a new phase of growth for the company as it continues to expand its footprint across South India. The brand’s portfolio includes premium cotton lungies featuring contemporary designs and a focus on fabric quality and comfort.
The company said it remains focused on innovation, product quality and customer satisfaction as it seeks to strengthen its market presence and reach more consumers across the region.
