LOTTE Choco Pie partners with mother-kid influencers for back-to-school campaign

Chennai: LOTTE India has launched its annual ‘Back-to-School’ campaign for LOTTE Choco Pie, celebrating the bond between mothers and children through everyday school morning rituals.

As part of the campaign, the brand has partnered with five mother-kid influencer duos to showcase relatable family moments through creator-led Instagram Reels. The campaign highlights mothers packing LOTTE Choco Pie into their children’s school bags as a gesture of care and encouragement to add a touch of sweetness to their school day.

The creator-led content, now live across Instagram, has generated more than 3.6 million views and reached over 2 million users, according to the company.

LOTTE India said the campaign aims to strengthen the brand’s connection with young families by integrating the product into familiar parenting moments. By collaborating with parenting creators, the initiative seeks to build authenticity and engagement among digitally connected parents during the back-to-school season.

Commenting on the campaign, Rachna Anbumani, Vice President, Marketing, LOTTE India, said, “Back-to-school is a season filled with anticipation, excitement and countless little moments that strengthen the bond between parents and children. Over the years, we’ve had the privilege of being part of many of these everyday moments, with generations of mothers choosing LOTTE Choco Pie as a snack their children love. This campaign builds on that enduring relationship by celebrating the simple gestures of care that make school mornings special. By collaborating with mother-kid creators whose stories reflect real family experiences, we hope to create authentic connections with young parents while reinforcing LOTTE Choco Pie’s place in everyday moments of happiness.”

The company said the campaign is being amplified through the participating creators’ Instagram platforms, helping LOTTE Choco Pie engage with young families through relatable storytelling during one of its key seasonal marketing periods.

 

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