Mumbai: Encompass Design India Limited, has announced the appointment of filmmaker and style icon Karan Johar as the brand ambassador for its premium home fashion brand Stoa Paris.
Known for his distinctive fashion sensibility, creative vision and eye for design, Johar will represent Stoa Paris’ philosophy of modern, bold and expressive living. The association comes as Indian consumers increasingly seek personalised living spaces that reflect their individual identities, aesthetics and lifestyles.
With evolving consumer preferences driving demand for design-led home décor, Stoa Paris aims to redefine the home fashion experience by offering products that blend craftsmanship, contemporary design and personal expression. The brand positions the home as an extension of an individual’s personality and style.
Commenting on the partnership, Sonia Nigam, Business Head – Home Furnishing, Encompass Design India Limited, said, “At Stoa Paris, we are building for the new affluent and younger India that sees the home as an extension of identity and personal expression. Karan Johar is not just a style icon, he is a cultural trendsetter for bold fashion with an unparallel art of storytelling that sets him apart in a way few others can. His flair for dramatic spaces brings a distinctive point of view that reflects a very high creative alignment with our brand Stoa Paris. We are already one of the fastest growing brand in bed linen category with over lakhs of customers and with this partnership we will further strengthen our premium positioning and set the
stage to redefine the home fashion segment for ever.”
Speaking about the association, Karan Johar said, “I’ve always believed that your home is the most honest reflection of who you are, it’s where your personality shows up without filters. For me, design isn’t just about how something looks, it’s about how it makes you feel and the story it tells. Stoa Paris really gets that balance of bold, fashion-forward design and everyday luxury. It’s stylish with a flair, and that’s something I truly connect with. I’m excited to be part of a brand that’s encouraging people to treat their homes as an extension of their personal style and inspiring them to embrace their high fashion personality.”
