Mumbai: Reliance Retail has expanded its beauty and personal care portfolio with the launch of AJIO Beauty, as the retail major looks to strengthen its position in India’s fast-growing beauty market by integrating fashion and beauty offerings under its digital ecosystem.
The launch marks another step in Reliance Retail’s strategy to build an integrated fashion, beauty and lifestyle platform by combining the strengths of AJIO, its online fashion destination, and Tira, its omnichannel beauty platform.
AJIO Beauty will offer products across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories, catering to consumers across value, bridge-to-luxury, premium and luxury segments. The platform features more than 1,500 Indian and international brands and will provide nationwide delivery across over 19,000 PIN codes.
The company said a wide selection of products will also be available through AJIO Rush, its quick-commerce delivery service in eligible cities, enabling faster access to beauty products.
Reliance Retail said the new platform aims to differentiate itself through a discovery-led shopping experience by combining beauty products with curated recommendations, ingredient-led insights, personalised edits and emerging trends alongside AJIO’s fashion-focused customer proposition.
Speaking on the launch, an AJIO spokesperson said, “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country.”
The launch further expands Reliance Retail’s lifestyle portfolio by leveraging Tira’s expertise in beauty retail alongside AJIO’s digital reach and established customer base. The company said the platform has been designed to offer consumers an integrated shopping experience, allowing them to discover fashion and beauty products within a single ecosystem.
