Mumbai: Yash Raj Films (YRF) and Google have announced a collaboration to co-host an AI filmmaking workshop for India’s filmmaking and creative community on August 4 at YRF Studios. The initiative aims to explore the evolving role of artificial intelligence in cinema while equipping filmmakers with practical skills to integrate AI into their creative workflows.
The workshop will offer hands-on training on Flow, Google’s AI creative studio, enabling participants to understand how AI can support storytelling and production without compromising creative control. The session is designed to help filmmakers incorporate AI tools into existing production processes while ensuring that human creativity remains central to filmmaking.
According to the companies, the event marks one of the first instances of Google’s Flow team engaging directly with the production and creative leadership of a major international film studio. The workshop will bring together professionals from across the industry, with a strong emphasis on craftsmanship, storytelling and responsible AI adoption.
Commenting on the initiative, Akshaye Widhani, CEO, Yash Raj Films, said, “Every generation of filmmakers inherits new tools, and every generation has to decide whether the tool serves the story or starts dictating it. We’re choosing to have that conversation early and on our terms, in the room with the people building this technology. This session is about giving our filmmakers and creative teams the judgment to use AI deliberately, so that craft stays firmly in human hands, and the camera, the actor, and the story remain where they’ve always belonged – at the centre.”
Dr. Arathi Sethumadhavan, Director, User Experience Research, Technology & Society, Google, said, “We are already seeing incredible momentum with Google Flow in India. Through this workshop, we’re excited to bring our AI creative studio to even more creators across the country – and see how these legendary storytellers use the technology to challenge boundaries of artistic expression.”
In addition to the masterclass, the workshop will provide networking opportunities with Google’s AI engineering and product teams, allowing participants to engage directly with the creators of the technology. The programme will also include optional deep-dive modules for filmmakers interested in applying Flow to active production workflows.
Through the collaboration, Yash Raj Films and Google aim to foster continued dialogue around AI-enabled filmmaking, encouraging creators to explore new storytelling possibilities while preserving artistic intent. The initiative reflects the growing adoption of AI across the entertainment industry, with a focus on using technology as a creative companion rather than a replacement for human ingenuity.
