Mumbai: Prime Video has expanded its regional content offerings in India with the launch of JOJO as a new add-on subscription, giving Prime members access to a curated library of Gujarati entertainment. Available at an introductory price of ₹299 per year, the service strengthens Prime Video’s multilingual content marketplace by bringing together films, original series, comedy specials, cultural programming and Gujarati nataks on a single platform.
The addition of JOJO further enhances Prime Video’s growing video entertainment marketplace, allowing customers to access premium content from multiple streaming services through a seamless subscription experience.
JOJO’s library features a wide range of acclaimed Gujarati films, including Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re, Ajab Raat Ni Gajab Vaat, Jindagi Jivi Le, Danny Jigar, 31st, Pagalpanti, Builder Boys, Frendo, Sarpanch, Ha Ha Car, Vikram No. 1, Seva Bhavi and Aghattit. The platform also offers original series such as Love Station, Medal, Gadbad Gotalo, Har Ghadi Mauj and Rebound, along with a collection of Gujarati nataks including Gol Papdi, Hasta Raho Gamta Raho and Bhai Maro Bhaibandh, besides celebrity-led shows and comedy specials.
The launch underscores Prime Video’s continued focus on expanding regional language entertainment while providing audiences across India with easier access to diverse content through its add-on subscription marketplace.
Commenting on the launch, Gaurav Bhasin, Head – AVOD Business and Marketplace, India, said, “Prime Video’s add-on subscriptions have emerged as a compelling gateway for streaming services and studios to amplify their reach across India. Today, with over 30 add-on subscriptions spanning multiple languages and categories, we offer one of the widest content selections available anywhere. Adding JOJO to our growing list of add-on subscriptions makes the premium Gujarati content library accessible to viewers across the country through a single, seamless experience on Prime Video. With its diverse slate—from acclaimed films and originals to nataks and comedy specials—we believe JOJO will strike a chord with audiences who value authentic storytelling.”
Dhruvin Shah, Founder & CEO, JOJO, added, “The launch of JOJO as an add-on subscription on Prime Video marks a significant step in taking premium Gujarati content to audiences across the country. JOJO is dedicated to creating, curating, and delivering high-quality regional content. With a vision to take Gujarati entertainment beyond geographical boundaries, JOJO continues to expand its reach through meaningful collaborations. We are delighted to partner with Prime Video to bring this rich content library to audiences across India.”
With the addition of JOJO, Prime Video continues to broaden its regional entertainment portfolio, offering Gujarati-speaking audiences and regional content enthusiasts nationwide greater access to locally rooted stories while reinforcing its position as a one-stop destination for premium streaming content.
