Mumbai: Prime Video India has entered into a multi-year distribution agreement with South Korea’s leading entertainment studio CJ ENM, significantly expanding its Korean content library for Indian viewers. Under the partnership, Prime Video will bring more than 100 Korean titles to India over the next two years, including 26 new shows from CJ ENM alongside a selection of popular titles from the studio’s existing catalogue.
The collaboration extends the existing global partnership between Prime Video and CJ ENM, reinforcing their association while reflecting the rising popularity of Korean entertainment among Indian audiences.
As part of the agreement, all upcoming titles will be available with English subtitles and dubbed in Hindi, Tamil, and Telugu, broadening accessibility for viewers across the country.
The content slate will feature a mix of drama, romance, thriller, fantasy, and action series, headlined by upcoming releases such as The Legend of Kitchen Soldier, Yumi’s Cells Season Three, My Bias, My Boss, and Filing for Love. The offering will also include acclaimed library titles such as Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and the first two seasons of Yumi’s Cells.
Commenting on the partnership, Shilangi Mukherji, Director and Head, SVOD Business, Prime Video India, said, “Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
The partnership comes amid growing demand for Korean entertainment in India, with streaming platforms increasingly investing in international content to cater to evolving viewer preferences.
Highlighting Prime Video India’s content strategy, Manish Menghani, Director and Head of Content Licensing, Prime Video, India, said, “At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them. The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
The new content lineup features acclaimed Korean actors including Kim You-Jung, Lee Jong-suk, Park Ji-hoon, and Cha Woo-min, and includes several globally successful series that have topped streaming charts across multiple international markets.
Speaking about the collaboration, Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
The agreement marks Prime Video India’s latest investment in international programming as it continues to strengthen its Korean content portfolio. All titles covered under the partnership will be available to Prime members in India at no additional cost as part of their Prime membership.
