Mumbai: Stone Sapphire India Pvt. Ltd. (SSIPL), a consumer products company in India, has appointed Bhavesh Shah as Chief Executive Officer – Skoodle (Toys & Stationery Division). The appointment is part of SSIPL’s efforts to strengthen its leadership team, deepen category expertise and accelerate the growth of its consumer brands across domestic and international markets.
Shah brings more than 22 years of experience across the retail and consumer products industry, with expertise spanning brand building, product development, sourcing, merchandising, licensing and business strategy. During his career, he has worked on building private labels, launching new categories, developing strategic partnerships and driving business growth across retail organisations in India.
Commenting on the appointment, Bhavesh Shah, Chief Executive Officer – Skoodle (Toys & Stationery Division), Stone Sapphire India Pvt. Ltd., stated, “The Indian consumer is evolving faster than ever before, creating exciting opportunities for brands that combine innovation with strong execution. At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences. Backed by SSIPL’s robust distribution network and entrepreneurial culture, I look forward to strengthening our market presence, expanding into new opportunities, and building brands that create long-term value for consumers and partners alike.”
Commenting on the appointment, Shobhit Singh, MD & CEO at Stone Sapphire India Pvt. Ltd., opined, “As Stone Sapphire enters its next phase of growth, our focus is on building a future-ready organisation led by experienced professionals who bring deep category expertise and a strong understanding of the consumer. Bhavesh’s appointment reflects that commitment. His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle’s next phase of growth. We are investing not just in brands, but in leadership that can create sustainable businesses, strengthen our market position, and help realise our long-term vision of building globally respected consumer brands from India.”
In his new role, Shah will lead the strategic direction and growth of SSIPL’s Toys & Stationery business, with a focus on innovation, strengthening the Skoodle brand, expanding its product portfolio, developing licensing partnerships and increasing the brand’s presence across channels.
The appointment is also aimed at strengthening SSIPL’s leadership capabilities as the company focuses on long-term growth, consumer insights, product development and operational efficiency.
Stone Sapphire India has evolved from a distribution-led organisation into a diversified consumer products company with a portfolio spanning stationery, toys, homeware, sports and lifestyle categories. The company’s omnichannel presence includes general trade, modern retail, e-commerce and international markets.
With Shah’s appointment, SSIPL plans to further strengthen its Toys & Stationery business while continuing to invest in innovation, talent and leadership as it works towards its vision of building globally respected consumer brands from India.
