Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Sachin Tendulkar launches BMW i8 at Auto Expo 2014

by MN4U Bureau
April 13, 2014
in Campaigns
Reading Time: 5 mins read
A A

Share Share ShareShare

Greater Noida: Legendary cricketer Sachin Tendulkar has unveiled BMW i8, billed as the progressive sports car of present time, at Auto Expo 2014. BMW India presented the new generation of Individual Mobility by unveiling the BMW i8, the all-new BMW X5 and the all-new BMW M6 Gran Coupé at the 12th Auto Expo 2014. The all-new BMW 3 Series Gran Turismo was also launched in India.

Philipp von Sahr, President, BMW Group India said, “We are on the verge of a new era of sustainable individual mobility and a revolutionary interpretation of BMW’s hallmark driving pleasure. The BMW i presents a ground-breaking concept with visionary electric vehicles and mobility services, creating a new understanding of luxury that is strongly defined by sustainability. BMW i plays an important role in our future product strategy and as a sign of our commitment to this market, we will bring our revolutionary BMW i8 to India later this year.”

The BMW i8 will be launched in India as a CBU (Completely Built-up) unit by end of 2014. The intelligent plug-in hybrid system in the BMW i8 combines the benefits of an electric motor and a petrol engine into an extraordinary driving experience: highest efficiency and maximum dynamics are simultaneously possible. With BMW eDrive, the new BMW drive technology, the battery can be charged from any mains socket or while driving.

The electric drive, a powerful 96 kW (131 hp), is located on the front axle. The rear axle is driven by BMW TwinPower Turbo 1.5-litre three-cylinder petrol engine with 170 kW (231 hp) of peak performance. The petrol engine combined with the electrical boost of the hybrid system guarantees typical BMW driving pleasure. Together, the two units deliver a total of 362 hp, accelerating the BMW i8 from 0 to 100 km/h in 4.4 seconds using all four wheels in the process. Running on battery power, it achieves the top speed of 120 km/h with a maximum range of 35 kilometres. In conjunction with the combustion engine the electric motor takes the e-powered supercar to up to 250 km/h.

A distinctive feature conceived exclusively for BMW i is the LifeDrive vehicle architecture which significantly contributes towards weight optimisation. It includes the Life module comprising passenger cell made from carbon-fibre-reinforced plastic (CFRP) and the Drive module comprising an aluminium frame for the combustion engine and electric motor, the battery pack and the suspension.

Another impressive characteristic is record low fuel consumption and CO2 emissions, at an average of 40 km/l and emission of 59 g/km (provisional figures, according to the EU test cycle).

Locally produced at the BMW Plant Chennai, the all-new BMW 3 Series Gran Turismo will be available at BMW dealerships across the country from March 2014.

Philipp von Sahr added, “The all-new BMW 3 Series Gran Turismo is a completely new vehicle concept in its class that combines coupé elegance with spaciousness. Adding a unique and distinctive model variant to BMW’s product line-up, it blends the BMW 3 Series Sedan’s dynamic, sporting genes with the practicality and versatility of the Touring. Impressive spaciousness, together with a high seating position, makes the all-new BMW 3 Series Gran Turismo perfect for long trips. With countless innovations and thoughtful details, the all-new BMW 3 Series Gran Turismo presents a new stylistic assurance around the use of space, boasts a distinctive presence on the road and offers similarly pronounced driving pleasure. No other vehicle can support business, leisure and sports activities with such natural ease.”

As a completely independent concept, the all-new BMW 3 Series Gran Turismo provides a so far unique combination of a sporty and elegant coupé design, excellent versatility, and hallmark BMW driving enjoyment. The Panorama Glass Roof proves that even the most generous interior can be made to appear even more spacious. The all-new BMW 3 Series Gran Turismo also provides a generous 520-litre luggage compartment which can easily be expanded to up to 1,600 litres thanks to a 40/20/40-split rear backrest with fold-down headrests. With the electrically operated tailgate as a standard feature, the large, wide rear door opens and closes at the touch of a button.

Among the new features introduced for the all-new BMW 3 Series Gran Turismo is the active rear spoiler, which is automatically deployed at 110 km/h and retracted at speeds below 70 km/h. When deployed at high speeds, the spoiler increases downforce on the rear axle and ensures perfect directional stability when driving fast. As a positive side-effect, the spoiler also enhances aerodynamics and reduces the drag coefficient. Another very distinctive new BMW introduction is the so-called Air Breathers behind the front wheel arches, which reduce turbulence in this area and lower the car’s aerodynamic drag.

The all-new BMW 3 Series Gran Turismo will be available in a diesel variant (the BMW 320d Gran Turismo) at an all India ex-showroom price of INR 42,75,000.

Price prevailing at the time of invoicing will be applicable. Delivery will be made ex-showroom. Ex-showroom prices (inclusive of [email protected]%) but excludes Road Tax, RTO statutory taxes/fees, Insurance and Octroi (if applicable).VAT over and above 12.5%, if applicable, will be charged extra. Prices and options are subject to change without prior notice.

The 2.0 litre BMW TwinPower Turbo four-cylinder diesel engine combines advanced CommonRail direct injection with innovative turbocharger technology to develop an output of 135 kW/184 hp and an impressive torque of 380 Nm. The sprint from 0 to 100 km/hr takes 7.9 seconds and top speed is 226 km/h.

The all-new BMW X5 will be locally produced at BMW Plant Chennai from third quarter of 2014.

Philipp von Sahr said, “The BMW X5 – the founder of the Sports Activity Vehicle segment and globally best-selling car in its class – is entering a new chapter in its successful history. The third-generation X5 sees BMW once again setting the benchmark for powerful design, interior spaciousness and luxury, versatility, driving pleasure, efficiency and innovative equipment features. The all-new BMW X5 offers customers an assured all-round package equipped to meet the most exacting and varied demands.”

The all-new BMW X5 comes as standard with BMW xDrive – an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles. BMW xDrive splits drive variably to the front and rear axles to suit the driving situation and the surface. In addition, the Dynamic Performance Control optimises tracking stability under tough driving situations, especially when accelerating out of a sharp bend.

The all-new BMW M6 Gran Coupé will be launched as a CBU (Completely Built-up) unit by mid 2014.

Philipp von Sahr said, “Seemingly unstoppable, compellingly sporty, a singular presence – the all-new BMW M6 Gran Coupé does not follow conventional rules, it sets new standards. This thoroughbred sports car combines hallmark M high-performance refinement with a deliberately powerful coupé appearance, a sporty and luxurious interior and a comfortably-sized cabin with ample space even for rear passengers. The all-new BMW M6 Gran Coupé is now the new flagship of BMW M GmbH.”

At the BMW Pavilion at Auto Expo 2014, BMW India has also displayed its product range in India: the BMW 1 Series (BMW 118d Sport Plus), the BMW 3 Series (BMW 320d Sport Line), the BMW 5 Series (BMW 520d Modern Line), the BMW X1 (BMW X1 sDrive20d xLine) and the BMW X3 (BMW X3 xDrive20d). BMW India has also displayed the BMW Z4 (BMW Z4 sDrive35i) and the BMW 7 Series (BMW 760Li Individual) which can be ordered as CBUs.

RECENT POSTS

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect
Campaigns

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
0

Mumbai: Dettol has unveiled a new campaign for its flagship Dettol Antiseptic Liquid, reinforcing its legacy of protection through an...

Read moreDetails
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’
Campaigns

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
0

Mumbai: Arvind Limited’s retail arm, The Arvind Store, has launched a new campaign for its “Linen by Arvind” range, challenging...

Read moreDetails
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Campaigns

Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia

April 2, 2026
0

Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking...

Read moreDetails
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
Campaigns

VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’

April 2, 2026
0

Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’, celebrating the...

Read moreDetails
Vega Auto turns April Fool’s Day into a smart helmet safety reminder
Campaigns

Vega Auto turns April Fool’s Day into a smart helmet safety reminder

April 1, 2026
0

Maumbai: Vega Auto, a road safety brand, is leveraging the light-hearted spirit of April Fool’s Day to deliver a witty...

Read moreDetails
Jitesh Sharma teams up with KFC’s crispy shawarma wrap for a flavor-packed moment
Campaigns

Jitesh Sharma teams up with KFC’s crispy shawarma wrap for a flavor-packed moment

April 1, 2026
0

Mumbai: KFC has unveiled a new campaign for its Crispy ShaWOWrma Wrap, featuring Bengaluru-based cricketer Jitesh Sharma in a playful,...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.