Saturday, March 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Zindagi channel under fire from BCCC for airing pro Pakistani soap

by MN4U Bureau
May 23, 2015
in Exclusive
Reading Time: 2 mins read
A A

Share Share ShareShare

New Delhi : The Broadcast regulatory authority Broadcast Content Complaints Council (BCCC), on Friday directed Zee TV’s Zindagi not to re-telecast its controversial Pakistani soap ‘Waqt ne kiya kya haseen sitam’, on grounds that it portrayed the issue of Partition “insensitively” and as a “mistake.”

The decision comes following complaints from viewers that the serial ‘Waqt ne kiya kya haseen sitam’ was “anti-national” with others even apprehending communal unrest. The soap on Zee Group’s Hindi entertainment channel Zindagi was aired in April 2015. Subsequently, BCCC has issued a notice to Zindagi on 10th May, seeking explanation on the same.

When contacted BCCC chairperson Justice Mukul Mudgal said, “We have taken some action on the issue.”

Speaking on the issue, former chairperson of the National Commission for Minorities and BCCC member Wajahat Habibullah said, “We have asked the channel not to re-telecast the serial. We felt that it dealt with a sensitive issue like Partition in an insensitive manner and it could offend the sensibilities of many viewers.”

He added, “The soap ‘Waqt ne kiya kya haseen sitam’ shows the Partition as a mistake. We felt that the Partition had been agreed on by both sides and it was best to leave it at that and concentrate on important things like building bridges between the two countries.”

A detailed order is likely in a few days. The decision was taken after Zindagi executives were given a hearing on Friday by the BCCC panel including eminent personalities like actor Shabana Azmi besides Habibullah.

‘Waqt ne kiya kya haseen sitam’ is a love story in the backdrop of Partition based on author Razia Butt’s book “Bano”. The serial stars Pakistani actors Fawwad Khan and Sanam Baloch as Bano. Viewers had complained that Sikhs and Hindus are demonized as having perpetrated atrocities on Muslims and the narrative was purely from a Pakistani point of view.

Following complaints to BCCC and the information and broadcasting ministry, the Council had issued a notice seeking an explanation from Zindagi channel.

When contacted Zindagi executives did not offer any comment. They had earlier stressed that the soap had been modified keeping in view Indian broadcast guidelines.

Tags: BCCCBroadcast Content Complaints CouncilMukul MudgalShabana AzmiShahbana AzmiWajahat HabibullahWaqt ne kiya kya haseen sitamZindagi

RECENT POSTS

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions
Exclusive

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions

March 20, 2026
0

GTT Data Solutions is a technology services and consulting company focused on shaping Dual Intelligence: the integration of Human Intelligence...

Read moreDetails
EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia
Exclusive

EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia

March 19, 2026
0

The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear...

Read moreDetails
Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy
Exclusive

Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy

March 19, 2026
0

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of...

Read moreDetails
IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency
Exclusive

IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency

March 18, 2026
0

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies. Folk Frequency...

Read moreDetails
At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge
Exclusive

At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of...

Read moreDetails
Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless
Exclusive

Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A...

Read moreDetails

LATEST NEWS

Network18 empowers young leadership team in major organisational rejig

Network18 empowers young leadership team in major organisational rejig

March 20, 2026
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026

ANALYSIS

FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Analysis

FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report

March 19, 2026
0

Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its...

PEOPLE

Network18 empowers young leadership team in major organisational rejig
Media

Network18 empowers young leadership team in major organisational rejig

March 20, 2026
0

New Delhi: Network18 has announced a leadership reshuffle that places a younger generation of executives at the centre of its...

MARKETING

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning
Marketing

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026
0

New Delhi: TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for the upcoming Indian Premier League...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

Mathrubhumi collaborates with NDTV for Powerplay Keralam
Print

Mathrubhumi collaborates with NDTV for Powerplay Keralam

March 12, 2026
0

Thiruvananthapuram: Kerala’s leading media conglomerate, Mathrubhumi, has partnered with NDTV as the print partner for the day-long event “NDTV Power...

AUTHOR'S CORNER

Random Acts of Marketing Will Kill You More Than Competition
Authors Corner

Random Acts of Marketing Will Kill You More Than Competition

March 20, 2026
0

In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Disney brings its ecosystem together for a unified, personalised and immersive consumer experience: Josh D’Amaro

Disney brings its ecosystem together for a unified, personalised and immersive consumer experience: Josh D’Amaro

March 20, 2026
Network18 empowers young leadership team in major organisational rejig

Network18 empowers young leadership team in major organisational rejig

March 20, 2026
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.