Mumbai : While its Primary GEC Sony TV is reeling under severe pressure to climb up from the bottom of the pyramid in Hindi GEC market, MSM’s strategy to launch a new GEC in addition to the existing two channels Sony Entertainment Television and SAB TV has attracted mixed reactions from the market.
The official confirmation on the new channel titled “Sony Pal is said to be announced on 7th August 2014 and the Launch date of the channel date was tentatively decided as September 1st.
The strategy of Star India launching Life OK as a secondary GEC was seen an offensive move to Kill the competition for no.1 spot by making a strong secondary channel and making the competitors to fight with the Secondary GEC, so that Star Plus can stay comfortably on Top o the Table. This in fact worked exactly the way star wanted and the rotational ride for the No. 3 spot in Hindi GEC market that keeps changing between Colors and Life OK is the best example of the success of Star India’s game plan. However, the industry feels that MSM instead of toeing the line of Star India, could have thought of revamping the primary GEC Sony TV by spending the monies allotted for the new GEC.
However, MSM has planned to add a dash of excitement and glamour to the launch of the new channel, the network had roped in the legendary and talented actress Juhi Chawla to be the face of the new channel.
It may recollected that earlier when Star India launched its second GEC Life OK, they had brought in beautiful dancing Bollywood icon Madhuri Dixit as the face of the channel for the launch channel. and even made her to narrate the opening part of each and every show. Also, recently, when Zee Network launched new GEC Zindagi, actress Kiron Kher was brought on board as a face of the channel and narrator to some stories from the channel as well.
Sony Pal is said to offer mixture of fiction and non-fiction content to its viewers produced by known television production houses of the country like Balaji Telefilms Ltd. Sources have said that the channel is also trying to get a Celebrity chat show on the channel as well.
