Monday, May 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

The X Factor 2015 UK launch episode drops nearly 2 million viewers comparing to last year

by MN4U Bureau
August 31, 2015
in Featured, International
Reading Time: 2 mins read
A A

Share Share ShareShare

The number of viewers watching the opening episode of this year’s X Factor series has fallen by well over one million, in comparison to last year.

Overnight viewing figures of The X Factor 2015 UK, which is being aired on ITV1, revealed that an average of 7.6 million tuned in to watch the 12th series launch of X Factor, with new judges Rita Ora and Nick Grimshaw.

The show dominated Saturday night TV, with nearly 40% of viewers tuning in. An average of 8.9 million people watched the opening episode on the same weekend last year.

Last year, the talent show faced competition from BBC One’s Doctor Who, with the newly arrived Peter Capaldi. However, this year, it was scheduled opposite the National Lottery: Five Star Family Reunion and Casualty, which achieved audience figures of 2.7 million and 4.1 million respectively.

Figures show that the number of X Factor viewers peaked at 7.9 million, with a 39.9% share of the available audience. The 12th series’ debut aired at 8pm on ITV1 on Saturday, but despite little competition from rival channels the show scored a disappointing total of  7.11million (a 35.9% share of viewers), with a further 536k (2.9%) watching on +1.

The downturn in viewing numbers may come as a blow to judge Simon Cowell, who has been busy promoting his new line-up of judges, as well as presenters Olly Murs and Caroline Flack.

X Factor has been given a thorough shake-up after ratings for last year’s final dipped to a 10-year low. An average audience of 9.1 million tuned in to see Croydon’s Ben Haenow win the contest, the lowest since Steve Brookstein’s victory in 2004.

Cowell dropped long-standing judge Louis Walsh and last year’s Mel B and instead poached Rita Ora from her judging spot on The Voice, as well as enlisting her pal, Radio 1 DJ Nick Grimshaw.

Cheryl Fernandez-Versini has returned to the panel alongside Cowell, while long-term host Dermot O’Leary left, and was replaced by former Xtra Factor presenters Caroline Flack and Olly Murs.

Speaking ahead of this year’s launch show, Cowell, 55, said the X Factor could easily beat BBC One rival Strictly Come Dancing in the ratings war, when that show begins.

The last time the show opened to such low figures was in 2006 when Leona Lewis won. What’s remarkable is this is the first year Louis Walsh hasn’t appeared on the show.

The episode had a number of controversial points, including one contestant being put through who had previously blasted Cheryl Cole and the show.

Tags: BBC One rival Strictly Come DancingCaroline FlackCheryl Fernandez-VersiniNational Lottery: Five Star Family Reunion and CasualtyOlly MursPeter CapaldiSimon CowellStrictly Come DancingThe X Factor 2015The X Factor 2015 on ITVThe X Factor 2015 opening epi ratingsThe X Factor 2015 UK launch episodeThe X Factor 2015 viewership

RECENT POSTS

Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
International

Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer

April 30, 2026
0

New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy Chief Executive Officer, effective April 7, 2026. Based in...

Read moreDetails
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
International

Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence

April 28, 2026
0

Modena: Maserati is commemorating a historic milestone in 2026, marking 100 years of its iconic Trident logo—an enduring symbol of...

Read moreDetails
WPP integrates Google Earth AI into WPP Open to bridge digital and physical marketing
International

WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy

April 28, 2026
0

Mumbai: WPP reported a decline in revenue for the first quarter of 2026, as the impact of prior-year client losses,...

Read moreDetails
BBH opens applications for sixth edition of Barn to support emerging creative talent
International

BBH opens applications for sixth edition of Barn to support emerging creative talent

April 23, 2026
0

Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications for the sixth consecutive year of its creative advertising...

Read moreDetails
LIA 2022: Indian agencies bag 37 awards; Ogilvy snares lone Grand, 5 Golds
International

London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament

April 20, 2026
0

Mumbai: London International Awards (LIA) has announced the introduction of a new Democracy and Human Rights category, developed in collaboration...

Read moreDetails
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
International

BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand

April 18, 2026
0

Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed by BBH Singapore, with a focus on driving engagement...

Read moreDetails

LATEST NEWS

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

ANALYSIS

Netflix Set to Capture Nearly 10% of Global CTV Ad Spend by 2027: WARC Media
Analysis

Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC

May 1, 2026
0

Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...

PEOPLE

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business
People

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Deep Chhabra as Head – Strategy & New...

MARKETING

Sprect Raises
Marketing

Sprect Raises ₹2 Crore from Subhkam Ventures to Expand C2C Knowledge Marketplace

May 2, 2026
0

Mumbai-based startup Sprect, a consumer-to-consumer (C2C) knowledge marketplace founded by Vishal Rupani, has raised ₹2 crore in funding from Subhkam Ventures. The fresh...

Subscribe to Newsletters

ADVERTISING

The Womb
Advertising

The Womb, McCann India Secure Global Grand Wins at 2025 Effie Best of the Best Awards

May 2, 2026
0

Mumbai: Indian agencies The Womb and McCann India have emerged as Global Grand winners at the 2025 Global Best of...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

Cross-Screen Impact: CTV and DOOH
Authors Corner

Cross-Screen Impact: CTV and DOOH

May 2, 2026
0

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

May 2, 2026
Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.