Mumbai : According to the data released by TAM Sports for Pro Kabbadi League Season 2 held between 18th July to 23rd August has seen an encouraging trend in terms of Viewership ratings, Reach and Time Spent per viewer (TSV).
Average Match on Match thresholds of Pro Kabaddi League 2014 & 2015 issued by TAM Sports for the Live matches 1 to 60 shows that the Average TVR % has increased from 0.91 during the Pro Kadbbadi League (PKL) 2014 to 1.33 in Pro Kabbadi League 2015.
Similarly, the average reach % has increased from 3.85 during PKL 2014 to 4.56 during PKL 2015.
The time spent per viewer (TSV) of Pro Kabbadi League has increased by 3.29 Minutes. The TSV of maiden season of PKL in 2014 was 17.92 minutes and the same has increased to 21.20 minutes during the second season of the tournament.
Star India has also increased the number of Channels in which the matches were aired that includes the regional language feed too. PKL 2014 was aired in Star Sports 1, Star Sports 4, Star Gold, Star Sports 3, Star Sports 2 & Star Utsav and PKL 2015 was aired in Star Gold, Star Sports 3, STAR SPORTS HD2, STAR SPORTS HD3, Maa Movies, Star Sports 2, Suvarna plus, Star Pravah & 10 TV.
The above facts are illustrated in the following chart:
| Average Match on Match thresholds of Pro Kabaddi League 2014 & 2015 | ||
| Unit | 2014 | 2015 |
| Average TVR % | 0.91 | 1.33 |
| Average Reach % | 3.85 | 4.56 |
| Average TSV(Min) | 17.92 | 21.20 |
| Source : TAM Peoplemeter System TG : CS 4+ Market : All India Period : 2014 & 2015 | ||
