New Delhi: Home grown consumer durable maker Videocon has said it is aiming for Rs 2,000 crore sales during the festive season this year, with up to 30 per cent increase from the previous year.
The company is expecting that its tier II and tier III sales network would contribute a major chunk during the festive season sales.
“We are expecting a sales of Rs 2,000 crore during these 45-50 days (festive period). It would be up to 30 per cent more than the previous year Videocon Industries Ltd chief operating officer C M Singh told PTI.
The company, which has over 10,000 point of sales is now focusing to increase its presence in the developed metro markets, which are dominated by the big brands and stores, he added.
“Now we are increasing our presence in the metro cities. We were earlier not visible in the modern retail chains. We are correcting it and are working on to increase our presence in those places,” Singh said.
Videocon’s major chunk of sales comes from the non-metro market.
The company is increasing its product portfolio and investing to bring new models of refrigerators and airconditoners.
“Now power situation in the tier II and III towns have improved and people are now buying good products,” he added.
It has recently forayed into 4K ultra high definition (UHD) smart television segment and is aiming a good sales from it during the festive period.
Videocon is manufacturing 4K UHD LED at its Arungabad- based plant.
Source : Economic Times
