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Home Exclusive

TAM Ratings of South Regional GECs for week 49

by MN4U Bureau
December 10, 2015
in Exclusive, Featured
Reading Time: 5 mins read
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As per the TAM ratings of South Regional GECs for week 49 pertaining to the period 29th November to 5th December, the following are the ranking status and GRP score of GECs in various South Market:

TAM Ratings of Kannada GEC in wk 49
Rank Channel wk 49 wk 48 Gain / Loss
1 COLORS KANNADA 547 543 4
2 UDAYA 293 290 3
3 Zee Kannada 238 256 -18
4 Suvarna 172 186 -14
5 DD CHANDANA 18 22 -4

Observation on Kannada GECs in week 49:

  • There was no change in the ranking order of Kannada GECs in week 49 also.
  • Zee Kannada saw its GRPs decline by 18 GRPs to 238 in week 49 from 256 GRP in the previous week, while Suvarna lost around 14 GRPs.
TAM Ratings of Malayalam GEC in wk 49
Rank Channel wk 49 wk 48 Gain / Loss
1 Asianet 1028 884 144
2 Mazhavil Manorama 246 253 -7
3 SURYA 181 178 3
4 FLOWERS 153 190 -37
5 Kairali 76 88 -12
6 AMRITA 57 57 0
7 DD MALAYALAM 12 11 1

Observation on Malayalam GECs in week 49:

  • Surya TV moved up to no. 3 in the ranking by over taking Flowers TV
  • Asianet posted a massive gain of 144 GRPs in week 49, while Flowers TV lost around 37 GRP.
TAM Ratings of Tamil GEC in wk 49
Rank Channel wk 49 wk 48 Gain / Loss
1 Sun TV 929 1247 -318
2 VIJAY 378 416 -38
3 Zee Tamil 96 138 -42
4 Jaya TV 75 119 -45
5 Kalaignar TV 72 102 -30
6 RAJ TV 35 52 -17
7 CAPTAIN TV 28 29 -1
8 Puthuyugam 17 29 -12
9 DD PODHIGAI 16 25 -9
10 Mega TV 15 32 -17
11 MAKKAL TV 9 6 3

Observation on Tamil GECs in week 49:

  • Tamil GECs witnessed heavy drop in viewership owing to the flood situations in the state and related power cuts
  • Almost every channel lost around 30% viewership with Sun TV leading the chart with a decline of 318 GRPs, while Vijay TV lost 38 GRP, Zee Tamil lost 42 GRP and Jaya TV lost 45 GRP.
TAM Ratings of Telugu GEC in wk 49
Rank Channel wk 49 wk 48 Gain / Loss
1 Zee Telugu 639 600 39
2 MAA 605 569 36
3 ETV Telugu 396 382 14
4 GEMINI 364 368 -3
5 DD SAPTAGIRI 3 4 -1
6 DD YADAGIRI 2 2 0

Observation on Telugu GECs in week 49:

  • Zee Telugu continued its dominance in AP market despite launch of MEK Season 3 on Maa TV
  • Zee Telugu added 39 GRPs, while Maa added 36 GRPs to its tally in this week.
Tags: TAM ratings of South Regional GECsTAM Ratings of South Regional GECs for week 49

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