Aaj Tak, a Hindi news channel, has secured the top spot in reach in the video news category, as per Nielsen’s Confluence solution covering 15-44 year olds from NCCS ABC households, from India’s one lac+ towns, and are users of Android smartphone.
The analysis encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels, and websites, providing a view of audience engagement across multiple digital platforms. Nielsen stated that viewers accessing news only on Aggregators or 3rd party apps such as social media feed are not covered unless the click opens the browser window outside the app to the news website.
Nielsen’s solution, Confluence, based on which this report has been prepared, considers news domains of Hindi news channels, focusing on Aaj Tak’s website (www.aajtak.in), accounting for both video and text content consumption on the platform.
Sharing his thoughts on the findings, Salil Kumar, CEO of India Today Group Digital, emphasised that this accomplishment is a testament to their unwavering dedication to providing their viewers with precise, real time, and accurate news. Kumar extended his gratitude to the Indian audience for their loyalty and trust in Aaj Tak, making it their preferred source of news.
The Nielsen’s Confluence solution provides reach, behavior and engagement from its Android smartphone panel (covering content watched on YouTube and top VOD brands) including news watching behavior.