New Delhi: Aaj Tak has positioned it self as the leader in election related coverage by topping the rating charts of all major election days and counting days that happened during the past one year.
As per the BARC data, the Channel has replicated its supremacy in Karnataka assembly elections coverage with whopping 19.2% market share. It has reached to 5.8 Cr viewers on the counting day of Karnataka elections.
With 15.6% share Zee News stood at No. 2 and ABP News was at No. 3 with 14.2%, At No. 5 India TV has scored 12.3% and News18 India delivered 9.1% in TG – 15+ at HSM Market on 15th May18.
AajTak was also the leader in all election weeks be it Gujarat Assemble elections, UP by-polls, Tripura Assembly election and recently concluded state assembly elections in Karnataka.
The Numbers Speaks:
Karnataka:
On Karnataka elections Polling day, result day and result week, AajTak was No1 (Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – WK 20’18.Gimp’000)
AajTak is No.1 in HSM urban and rural (Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – WK 20’18.Gimp’000)
AajTak reached to 5.8 cr viewers on Karnataka elections counting day (Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – 15th May18)
Gujarat and UP elections:
Aaj Tak was No.1 during Gujarat election counting day and counting week (Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – WK 51’17.Gimp’000)
Aaj Tak was leader during Uttar Pradesh by poll election counting day and counting week(Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – WK 11’18.Gimp’000)
