Abbott has brought to life its global ‘Life to the fullest’ platform in India with a series of live radio spots featuring a man who recently had a heart attack, a sexagenarian and a diabetic.
Three people living full lives despite precarious health conditions were broadcast doing high adrenaline sports in separate radio spots.
Their stories were made into short films and posted in social media in a campaign called ‘The Race of Possible’.
The campaign was made in collaboration with Oscar-winning sound designer Resul Pookutty, filmmaker Bejoy Nambiar and DOP Rajeev Ravi.
Client: Abbott Healthcare Pvt. Ltd.
Chief Creative Officer & Managing Partner – Russell Barrett
CEO & Managing Partner – Subhash Kamath
Creative Director – Sapna Ahluwalia
Copywriter – Yohan Daver, Shivani Krishan
Art Director – Sapna Ahluwalia
Executive Producer – Rahul Kulkarni
Business Head – Delon Mascarenhas
Sr. Business Partner – Tejal Turakhia
Business Partner – Shivani Dand
Strategy Director – Soumitra Patnekar
Senior Strategist – Naina Meattle
Production House – Black Sheep Live
Head of Production – Niddhish Puuzhakkal
Sound Mixer / Designer – Resul Pookutty
DOP – Rajeev Ravi
Director – Bejoy Nambiar