Mumbai: Signature Global has appointed Abhishek Kumar Patel as General Manager – Marketing & Communication, reporting to Jayanta Barua, Head – Marketing Communications. With over 15 years of experience across brand strategy, integrated marketing, and multi-sector communication, Abhishek brings a deep strategic understanding of real estate marketing and consumer engagement.
In his previous role as AGM – Marketing at Smartworld Developers, he led the marketing strategy for the luxury high-rise project Smartworld The Edition, driving visibility and brand premiumisation. Prior to that, he was with Sobha Limited, where he managed marketing for the premium villa township International City, strengthening its positioning in the high-end residential segment.
Abhishek’s diverse career spans Telecom, SaaS, Coworking, Commercial Real Estate, and Marketing Agencies, with notable stints at Tata Teleservices, Dun & Bradstreet, Newbridge Business Centres, Business Octane, 360 Realtors, and Grey Orange. His cross-category experience equips him with a holistic perspective on consumer insights, digital transformation, and brand-led business growth.
