According to TAM AdEx-Report on Print for May’22 compared to May’21-20, overall Ad Space increased five times during May’22 compared to May’20 and three times compared to May’21. Ad Space increased in all weeks of May’22 compared to the same weeks of May’21, with the highest growth of four times in week 1 of May’22.
Tally of Categories grew by 12 pc, Advertisers by 79 pc and Brands by 86 pc during May’22 compared to May’21.
Among the Top 10 categories in Print, Coaching/Competitive Exam Centre topped the chart with 5 pc share in both May’22-21 followed by Retail Outlets-Jewellers in May’22.Top 10 categories had 34 pc share of Ad Space in May’22 and six new categories entered list.
Among the Top 10 Advertisers on Print, SBS Biotech topped during both, May’22 and May’21. Titan Company had highest positive rank shift to enter the Top 10 list and 3 new advertisers entered top list during May’22 over May’21. Top 10 advertisers added 17 pc share of Ad Space during May’22.
LIC-IPO was the top brand followed by AMFI (Asso Of Mutual Funds In India) in Print during May’22.Seven of the Top 10 brands were exclusive in May’22 compared to May’21.Top 10 brands grabbed 9 pc share of Ad Space in May’22.
120+ new categories, 17.9 K+ new advertisers and 21.4 K+ new brands seen in May’22 over May’21. Refrigerators was the top new category followed by Events-Interiors/Home/Kitchen; Patanjali Ayurved was the top new advertiser followed by Ruchi Soya Industries; LIC-IPO topped among the new brands followed by Prestige Range, in May’22 compared to May’21.
