According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the 48 matches witnessed indexed growth of 17pc in terms of average ad volumes per match compared to ICC World Cup’19.
Among all the World Cup matches, matches of Indian team garnered maximum ad volume share. Semi Final (Ind vs NZ) and Final (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.
Tally of Categories, Advertisers and Brands rose by 42pc, 3pc and 34pc respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.
Among the Top 5 categories, ad volumes of Ecom-Wallets grew by 75pc in ICC World Cup’23 compared to ICC World Cup’19. Perfumes/Deodorant, Pan Masala & Ecom-Wallets were the only common categories among top 5 of both World Cups in all the matches. The top 5 categories together covered 33pc share of ad volumes during all the matches of ICC World Cup’23.
In the Top 5 Advertisers, Vini Product and FX Mart were the only common advertisers between both World Cups. Ad volumes of Coca Cola India grew by 2.7 times in the present World Cup over the previous one. The top 5 advertisers collectively added 32pc share of ad volumes during ICC World Cup’23.
55+ New Categories and 215+ New Brands advertised in all matches of ICC World Cup’23 compared to in ICC World Cup’19. Among the 215+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Kamla Pasand Silver Coated Elaichi’. The top 5 categories present in ICC World Cup’19 and not in ICC World Cup’23, belonged to Ecom Category.
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(This information is published from a press release.)
