Mumbai: WebEngage, the full-stack Retention Operating System, today announced that it will be working with Adani Group to streamline its data-driven consumer engagement efforts. WebEngage will power Adani Group’s all six consumer-facing businesses in their digital transformation journey. The companies include Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty and Adani Capital.
WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalized engagement to deliver the intended customer experience across the web and mobile properties – aka the SuperApp.
Avlesh Singh, Founder & CEO, WebEngage, said, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage’s proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”