Adgcraft, a PR agency, has bagged the PR and Communications mandate for Inburg’s upcoming Fashion & Lifestyle Retail Convention. The one-day event will commence on April 26, 2023.
As part of the mandate, the PR agency will be in charge of planning, implementing, and managing strategic & creative solutions for the convention. The agency will expand the market reach, facilitate market engagement via print & digital media, manage external communication, and establish media relations.
The fashion & Lifestyle Retail Convention brings together all the key stakeholders to discuss and develop a strategic roadmap to achieve profitability & growth in the respective categories. The event will host many panel discussions around the Indian retail fashion and lifestyle industry.
Commenting on this partnership, Kalika Prasad, CTO, Inburg, said, “We are confident that this partnership will broaden the audience, increase the visibility of our convention, and provide attendees with more benefits. We are positive that our collaboration with Adgcraft will guarantee that the Fashion & Lifestyle Retail Convention will receive a great media outreach.”
Talking about this collaboration, Abhinay Singh, Founder, Adgcraft, said, “India’s economy is among the fastest-growing in the world, and the retail, e-commerce, and direct-to-consumer industries are all increasing significantly. It gives us tremendous joy to represent this one-of-a-kind convention as its official PR partner and to contribute to this expanding market. I want to express my gratitude to the team for placing their confidence in Adgcraft.”
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