Mumbai: As brands gear up for festive sales after a tough lockdown quarter, Inuxu scales up it’s ad-tech platform ‘Adgebra’ with a new offering – Native Video. Adgebra is India’s largest regional language native advertising platform and it witnessed a 100% increase in engagement on its pilot native video project in the last 3 months.
Adgebra’s Native Video will help brands and marketers reach 100mn+ Indian regional language content consumers across the globe. The new autoplay native video ad unit is a natural extension to Adgebra’s ever-growing regional language native ads that reach 400mn+ unique users per month via it’s 2000+ strong publisher network.
Shashikant Anpat, AVP – Products & Inventory, says, “By the virtue of our new Native Video ad format marketers get the benefit of both Outstream & In-banner videos, and at the same time they can leverage adgebra’s proprietary targeting capabilities to reach consumers in 10+ regional languages. Adgebra’s partner publishers are at advantage as they don’t need to specifically create additional video content; these are stand-alone video ads, thus opening up more inventory to monetize without having to compromise on user experience.”
Sumeet Dubey, Chief Business Officer adds, “Most brands have video ads with English audio. Video ads being muted by default presents a challenge, which now is overcome by adgebra’s technology, where one has the capability of adding 10+ different language subtitles, of user preference, over the video. Thus, making brand communication seamless across audience types.”
“I’m confident that the ideal infusion of video ads, with its proven success & grandeur, and expeditious growth of vernacular language content will make every marketer go berserk towards adgebra’s video ad offering in their media plans. Our video inventory supply is also available on various programmatic platforms via our partner SSP.” Rohit Bagad, Founder & CEO also adds “While continuing to kingpin on the horizontal growth and capturing the Indian regional language space, we are also keen on growing vertically through JVs and acquisitions that will help adgebra scale faster.”
Adgebra, owned by Inuxu Digital Media Technologies Pvt. Ltd founded in 2013 in Pune, is India’s largest multilingual native advertising platform, that reaches 400mn+ monthly unique users, serving 10bn+ native, rich media and video ads each month via its 2000+ publisher network.
