Gurugram: AdGlobal360 (AGL), a MarTech company and a member of Hakuhodo International, has announced the launch of dXfactor, its new MarTech consulting practice designed to accelerate AI-first digital transformation for enterprises.
Building on AGL’s decade-long experience with Fortune 500 clients, dXfactor will provide a structured framework that integrates AI, data, media, and design to drive measurable business growth. The new unit enhances AGL’s role as a digital transformation partner for enterprises navigating evolving customer expectations and rapid advances in technology.
To spearhead this initiative, AGL has appointed Varun Seth, Managing Partner, to lead dXfactor. In this expanded role, Seth will focus on building the practice into a centre of excellence that blends strategy, consumer insights, and technology enablement.
The practice will leverage AdGlobal360’s proprietary AI-powered tools and deep industry expertise to deliver end-to-end support across the enterprise marketing journey. This includes developing go-to-market strategies, designing MarTech architecture, driving paid media effectiveness, enhancing customer experiences, and enabling robust measurement frameworks that deliver tangible business impact.
Speaking on the launch, Rakesh Yadav, CEO, AdGlobal360, said, “Over the past decade, AdGlobal360 has been helping brands accelerate Digital & Marketing transformation through Data & Tech Driven Decision making. With dXfactor, we are moving to the next phase — an AI-first Martech consulting practice that will help businesses design for scale, speed, and superior customer experiences. We are excited to have Varun lead this charter.”
Varun Seth, Managing Partner, AdGlobal360, added, “Businesses today are at an inflexion point, where AI, data, and media intelligence are redefining how brands connect with customers. With dXfactor, our mission is to partner with organisations on this journey, guiding them through transformative strategies that deliver measurable business impact. I look forward to building this practice with AdGlobal360 and creating long-term value for our partners.”
The launch of dXfactor reinforces AdGlobal360’s commitment to innovation and its vision of becoming the partner of choice for enterprises in the digital and AI-first era.
Founded in 2009 and headquartered in Gurugram, AdGlobal360 has been at the forefront of marketing automation and digital transformation in India. Since joining the Hakuhodo International family in 2020, AGL has expanded to eight global locations with a team of over 1,100 professionals, combining creativity, analytics, and proprietary technology to deliver high-impact outcomes for brands.
