Gurugram: AdGlobal360 (AGL), a MarTech solutions provider and part of Hakuhodo International, has been appointed by Bajaj Auto Ltd. Probiking to lead its pan-India hyperlocal marketing strategy. Within just three months of the partnership, all 400+ KTM and Triumph dealerships across India have been successfully onboarded onto AGL’s proprietary Glocal360 platform.
Designed to empower dealerships with localized marketing capabilities, Glocal360 is currently being leveraged by Area Sales Managers and dealer partners to enhance visibility and customer outreach. Key features of the platform include TrendVizor, which offers deep campaign insights for data-driven decision-making, and GeoBiz Manager, which improves dealer discoverability through streamlined Google Business Profile management.
As part of the next phase of expansion, Bajaj Motorcycles—the brand’s core commuter segment—is preparing for a pilot rollout of the Glocal360 platform.
Commenting on the collaboration, Manik Nangia, President Probiking at Bajaj Auto Ltd., said, “At Bajaj Auto Ltd. Probiking, we are committed to accelerating digital transformation at the ground level, fuelling stronger brand presence, discoverability, and consumer engagement at every dealership touchpoint. We are excited to embark on this journey with AGL, whose deep expertise in hyperlocal marketing and customised tech stacks will help our dealer network deliver more relevant, timely, and impactful customer experiences. This collaboration is a step forward in strengthening our digital-first approach across premium classic & sports segments alike.”
Rakesh Yadav, CEO of AdGlobal360, added, “At AGL, we believe the future of automotive marketing lies in the intersection of data intelligence, automation, and contextual relevance. With Glocal360, we’re not just digitizing dealer networks, we’re enabling them to respond to consumer intent in real-time. This mandate is a validation of our deep-rooted investments in scalable, made-for-India MarTech solutions that adapt to regional nuances while delivering national impact. As we extend this ecosystem to Bajaj Motorcycles, we’re confident in building a hyperlocal model that’s both agile and outcome-driven.”
Founded in 2009 and headquartered in Gurugram, AdGlobal360 has established itself as a leader in marketing automation and digital transformation. With operations in 8 global locations and a team of over 1100 professionals, AGL continues to deliver innovation-driven outcomes for brands across industries.
