• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Aditya Birla Health Insurance launches ‘#ABHIKaro’ campaign

by Editorial
April 7, 2021
in Brand Stories, Featured
2 min read
Aditya Birla Health Insurance launches ‘#ABHIKaro’ campaign
Share Share ShareShare

Mumbai: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, launched a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response with a reach of 45.2 million and 26.7 million+ views (audio and visual).

#ABHI Karo campaign promotes the idea of ‘Chuno insurance jo de zyada’ (choose an insurance that gives so much more!) to prod the viewers to choose an insurance cover that goes beyond satisfying the bare minimum needs. The pandemic-driven awareness of health insurance has led people to have a more proactive approach towards their health needs. However, a significant part of India’s population below 35 years feels that they are immune to health and medical risks because of age being in their favour. Similarly, a sizable number of people suffering from lifestyle-related diseases like diabetes, asthma, cholesterol, etc., are yet to invest in adequate health insurance coverage. ABHI in Hindi means ‘now’ and #ABHIKaro is a witty take on the brand name ‘Aditya Birla Health Insurance’ acronym. The phrase ‘ABHI Karo’ is used to create a sense of urgency to choose Aditya Birla Health Insurance without procrastinating, to access quality health care services.

Aditya Birla Health Insurance launched Activ Health, an all-inclusive holistic health plan that comes with a plethora of health benefits, forming a complete ecosystem of health. To showcase this ecosystem, the brand rolled out a new campaign ‘#ABHIKaro’ that talks about how the new Activ Health Plan offers more than what people usually expect from a health insurance plan.

Ajay Kakar
Ajay Kakar

Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, said, “The phrase ‘ABHI kya kar raha hai?’ is multi-dimensional and very commonly used in conversations across India. It can be a way of greeting, an inquiry, a question, or more. The ‘ABHI Karo’ campaign has used this as a hook to detail what ABHI i.e.; Aditya Birla Health Insurance is doing for its customers. The word play on the brand name allows for a high recall value and incorporates humour while reminding viewers regarding the importance of the comprehensive and ‘health first’ offerings provided by Aditya Birla Health Insurance”

Mayank Bathwal
Mayank Bathwal

Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “The concept of ‘#ABHIKaro’ was derived from the sense of urgency to convince people to stop procrastinating and buy health insurance right now and thus ‘#ABHIKaro’. We want to urge our customers to seek more from health insurance – ‘Chuno insurance jo de zyada’ i.e. to think beyond protection from medical expenses and to explore plans that provide progressive healthcare services along with access to the wellness ecosystem. With Aditya Birla Health Insurance’s feature-rich offerings such as the ‘Activ Health’ policy, one can get “zyada” from their health insurance. At ABHI, we have constantly taken efforts to evolve with the growing health and wellness needs and to provide truly comprehensive protection to our customers and so “#ABHIKaro.”  

Creative Execution

The creative agency for #ABHIKaro is Leo Burnette.

#AbhiKaro campaign is live on YouTube, Instagram, Facebook, and OTT platforms (Zee5, Voot, Hotstar, SonyLiv) & Audio platforms (Wynk, Gaana, Saavn & Spotify).

Please refer to the campaign videos –

 

Tags: #AbhiKaroAditya Birla CapitalAditya Birla Health InsuranceAjay Kakar Aditya Birla CapitalMayank Bathwal Aditya Birla Health Insurance

Related Posts

456 Mn seconds of Ad Volumes registered during the Jan-March period, highest since 2018: BARC Report
Exclusive

456 Mn seconds of Ad Volumes registered during the Jan-March period, highest since 2018: BARC Report

by Editorial
April 23, 2021
0

Broadcast Audience Research Council of India (BARC) released the TV Ad Volume data across Jan-Feb'21. The report states that 456...

Read more
Streaming Platform FLYX names Broadcast journalist Mugdha Kalra as Content Strategy Head
Featured

Streaming Platform FLYX names Broadcast journalist Mugdha Kalra as Content Strategy Head

by Editorial
April 23, 2021
0

New Delhi: FLYX, a one-of-a-kind streaming social networking platform, has announced that TV news presenter and journalist Mugdha Kalra will...

Read more
Rizzle has been an important part of my content creating journey so far: Kajal Som- Rizzle

Rizzle has been an important part of my content creating journey so far: Kajal Som- Rizzle

April 23, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021
Regional events are a gateway for the brands to address the ignored sector of the audience, Syed Aabish Hassan, Founder, Eventoss

Regional events are a gateway for the brands to address the ignored sector of the audience, Syed Aabish Hassan, Founder, Eventoss

April 22, 2021
As marketers, we need to be always prepared for the changing times: Vivek Srivatsa - Tata Motors

As marketers, we need to be always prepared for the changing times: Vivek Srivatsa – Tata Motors

April 21, 2021
TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

April 21, 2021
As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

April 21, 2021

Subscribe to Newsletters

Trending

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region
Featured

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region

by Editorial
April 22, 2021
0

Srini Dokka, a global name to reckon with in the sales domain, has joined smart document solutions provider MSB Docs...

Short-form video platforms have high engagement rates and user stickiness

India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps

April 22, 2021
335bazaar raises seed funding from Village Global, the US venture fund backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and Reid Hoffman, amongst others

335bazaar raises seed funding from Village Global, the US venture fund backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and Reid Hoffman, amongst others

April 23, 2021
By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

April 22, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.