Mumbai: Aditya Birla New Age Hospitality has announced the appointment of seasoned marketing professional Molly Jaiswal as the Marketing Head – PCDR (Premium Casual Dining & Restaurants). With a career spanning over 15 years across diverse sectors including e-commerce, hospitality, ed-tech, real estate, retail, and mobility, Molly brings with her a dynamic blend of strategic thinking, brand-building acumen, and a customer-centric approach.
Most recently, Molly served as Deputy Vice President – Marketing at Impresario Handmade Restaurants, where she was instrumental in launching growth-oriented campaigns and delivering creative brand strategies. Her career also includes pivotal marketing roles at Epic for Kids, Ola, and Future Group, each contributing to her reputation as an empathetic storyteller and brand leader.
Molly is also a published thought leader, having authored influential pieces like her LinkedIn article “The One Thing That’s Always Worked—No Matter the Industry,” which champions empathy-driven storytelling—a philosophy she intends to bring into her new role at Aditya Birla New Age Hospitality.
In her new capacity, Molly will lead brand positioning, marketing strategy, and growth initiatives across the premium casual dining and restaurant verticals. Her vision includes:
- Elevating customer-centric storytelling to build meaningful brand relationships.
- Expanding market presence through digital innovation, Web3 strategies, and data-led campaigns.
- Strengthening brand leadership by aligning creative and strategic communication efforts for long-term engagement.
Commenting on her appointment, Molly Jaiswal said, “I’ve learned that impactful marketing transcends selling—it’s rooted in listening: understanding customers, teams, and the untold nuances of the market. I look forward to weaving empathy-driven narratives and intentional execution across PCDR brands at Aditya Birla.”
Molly’s appointment comes at a time when Aditya Birla New Age Hospitality is actively expanding its footprint in the premium dining segment. With her at the helm of marketing, the company aims to further enhance brand affinity and consumer engagement in a highly competitive space.
