New Delhi: Adobe has announced new innovations for Adobe Express aimed at empowering the world’s largest enterprises to accelerate and scale on-brand content creation while enhancing collaboration across teams, agencies, and partners.
Adobe Express plays a critical role in enterprises’ content supply chains, enabling all members of an organization to create on-brand business and marketing content with AI-powered features designed to ensure commercial safety. The platform is witnessing strong momentum, attracting a rapidly expanding ecosystem and new enterprise customers, including ABB, Ad Council, Aon, Dentsu, Havas, IBM, Red Hat, Owen Jones, Prudential, Tata Consultancy Services, Virgin Australia, and Workday. Furthermore, Adobe Express allows creative professionals to enhance their content with easy-to-use video, design, animation, and social capabilities, fostering secure collaboration throughout the creation process.
Beginning October 14, new Adobe Express features will empower marketers and business users to create more professional-looking content, expedite campaign launches, and maintain brand consistency. New integrations with Adobe InDesign and Adobe Lightroom will enable Creative Cloud users to work seamlessly across applications and collaborate with external stakeholders.
“Adobe already provides the most comprehensive set of content supply chain solutions in the industry, and with Adobe Express, we’re unlocking on-brand content creation for everyone in the enterprise at unprecedented scale and ease,” said Govind Balakrishnan, Senior Vice President, Adobe Express and Creative Cloud Services. “We are excited to see so many incredible brands and agencies adopting and getting value from Adobe Express.”
Adobe Express for Business: Empower, Supercharge, Enable, Protect
The new innovations in Adobe Express include capabilities that aim to:
EMPOWER: Provide users with a collection of professionally designed templates and industry-leading creative tools.
Animate All: Instantly animate designs, emphasizing key information like CTAs and headlines.
Long-form Text Flow: Quickly rearrange assets and reflow copy for improved layouts.
Infographics Support: Easily create graphs and charts.
Presentation Enhancements: Import PowerPoint slides with higher fidelity and mobile support.
“Empowering our employees with the tools needed to create compelling content and design assets is critical to driving employee productivity,” said Ali Fuller, Senior Vice President of Experience at Workday. “We look forward to using the new capabilities in Adobe Express to make it even easier for our teams to deliver engaging user experiences.”
SUPERCHARGE: Enhance employee productivity with AI features.
Rewrite Text: Quickly rephrase or change the tone of text.
Translate Text: Translate into 46 languages with contextually aware capabilities.
Resize with Expand: Adjust content for various social channels easily.
ENABLE: Ensure all teams have access to approved assets.
Firefly Custom Model Integration: Create campaigns that align with brand-specific styles.
One-click Apply Brand: Maintain brand consistency across projects.
Adobe InDesign Convert and Import: Bring InDesign files into Adobe Express for easy editing.
“With Adobe Express, our design team has the creative space and time to work on bigger, more meaningful projects while still maintaining a top layer of quality control,” said Zubair Khatry, Creative Studio Lead at Virgin Australia.
PROTECT: Ensure brand safety with Adobe Firefly’s generative AI.
Controlled Templates: Enforce brand integrity through lockable templates.
Shared Calendars: Allow teams to review social posts before publication.
Adobe has recently empowered nearly 30,000 employees with lockable branded templates, ensuring brand protection while enabling content creation. Chief Brand Officer Heather Freeland noted, “Empowering teams across the company with brand templates and assets is a powerful way to scale our brand while allowing our creative teams to focus on the big idea.”
Integration with Adobe GenStudio
Adobe Express for Enterprise is integrated with Adobe Acrobat, Creative Cloud, AEM Assets, and the upcoming Adobe GenStudio, which facilitates the reuse of brand-approved content, generates variations for digital channels, and measures content performance. This integration allows users to remix approved assets and edit content without requiring specialized skills.
Growing Adobe Express Ecosystem Sees Rapid Expansion
Adobe Express boasts a trusted partner ecosystem with over 150 add-ons that streamline workflows and enhance creative expressiveness. The number of apps in the Adobe Express Add-On marketplace has more than tripled in the past year. New platform partners like Box, HubSpot, and Webflow join existing partners, including Slack and Google, enabling users to work efficiently across various applications.
Adobe is also collaborating with Microsoft to develop the Adobe Express Agent for Microsoft Copilot, which will enhance creativity and productivity for enterprise employees.
Pricing and Availability
All new Adobe Express enterprise features will be available starting October 14, 2024. Third-party add-ons and platform integrations are available immediately. For more information, visit Adobe Express for Business.
