New Delhi: Adobe has announced a comprehensive brand visibility solution aimed at helping businesses navigate the rapidly evolving landscape of AI-driven customer discovery and engagement. The announcement was made at Adobe Summit 2026, the company’s flagship global conference on customer experience orchestration.
The new solution addresses a critical challenge for modern enterprises—ensuring brand accuracy, trust, and visibility across AI-powered interfaces, while simultaneously enhancing direct customer engagement on owned digital platforms. As AI chat services and intelligent browsers increasingly shape how consumers discover and evaluate brands, Adobe is positioning its latest offering as a strategic tool for enterprises adapting to this shift.
A key highlight of the announcement is the expansion of Adobe Experience Manager (AEM), which now includes a contextual layer designed to enable AI agents to build and optimize digital experiences. Complementary innovations across Adobe Commerce, Adobe LLM Optimizer, and Adobe Brand Concierge are also being introduced to improve brand visibility and deliver more personalized, engaging experiences.
The solution is built around a continuous “experience flywheel” model—Sense, Generate, Reach, and Learn—allowing brands to monitor their presence across AI-driven platforms, create context-rich content, engage audiences across channels, and refine strategies based on real-time insights.
“There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason,” said Loni Stark, vice president of strategy and product, Adobe. “For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings and the institutional knowledge their own agents need to act—challenges that can be solved with our new solution.”
Adobe highlighted the growing importance of AI visibility, citing internal data showing a 269% year-over-year increase in AI-driven traffic to U.S. retail sites as of March 2026. Despite this surge, many businesses still face significant gaps in how their brands are represented across AI interfaces.
The enhanced AEM platform introduces agentic capabilities, including tools such as Brand Experience Agent, Content Advisor Agent, and Brand Governance Agent, which collectively enable organizations to scale AI-ready content creation while maintaining compliance and brand consistency.
“Maintaining the trust of our clients is at the center for how we approach technology at Vanguard, especially in an AI-driven future,” said Jennifer Manry, Divisional CIO, Corporate Systems, Vanguard. “As we advance our technology to give investors the best chance for investment success, we’re embedding AI into client-facing experiences in ways that are both highly personal and deeply responsible.”
Additionally, new capabilities such as LLM Apps will allow brands to create experiences directly within large language model interfaces, extending their presence beyond traditional digital touchpoints.
With this launch, Adobe aims to redefine how enterprises approach customer experience orchestration in an AI-first world, positioning brand visibility as a core driver of long-term engagement and growth.
