Chennai: Coinciding with the Madras Week Celebrations Advertising Club Madras and as part of its GYAN SERIES launched ADVENTURES a book authored by Dr TS Nagarajan, Past President of the Club and who worked in JWT Chennai with veteran ad-man RK Swamy, who during that period set up the office of JWT in Madras.
N Murali, Chairman, Kasturi & Sons released the book and the first Copy was received by Srinivasan KSwamy, Chairman RK Swamy Hansa and World President IAA. Dr Nagarajan also handed over copies to RV Rajan, Past President of Advertising Club Madras, MM Charly, the running President of Advertising Club Madras.
MM Charly, in his welcome address said that the Club was very happy and proud to honour of Dr T Nagarajan who was also a Past President of the Club. He stated that launching the book closer to the Madras Week celebrations makes it more topical and relevant.
Speaking on the occasion N Murali recounted how the book captures the best campaigns during that period and how Mr. RK Swamy and his team changed advertising industry’s outlook in Madras. The book he remarked was truly anecdotal, analytical just like the author who he said was a man of many talents.
Srinivasan K Swamy in his remarks said that the book has some amazing case studies which throw light on how Mr. R K Swamy approached the practice of advertising in Madras and also reflects on how the opening up of JWT in Madras spawned the growth of other allied industries like Photography, Printing, and Modelling etc.
RV Rajan. Past President in his speech recollected his association with Dr. Nagarajan as shared his experiences of his interactions with him on various research projects.