aha, the regional OTT platform bagged two Abby Awards – Best Regional TV Reality Show Promo and Best Regional TV Program Promo at the Goafest 2022.
The Abby awards 2022 recognized and honoured aha’s creative work for its NBK campaign. The promo features Nandamuri Balakrishna, in an inimitable avatar, which has garnered millions of views and is adored by all.
“Aha winning these awards – a regional OTT (Telugu & Tamil) player in its first year of Abbys participation – speaks volumes about its creative strengths and fine campaign execution. The two promo created by aha’s in-house team are worthy of praise, as they not only bode well for the company, but also inspire every new creative shop from regional markets to dream big at the Abbys.” said aha in its recent press announcement.
Ajit Thakur, CEO, aha said: “We are thrilled and grateful to Abby Awards for recognizing us and our work. Our endeavor had always been to question the status quo and give the best to the consumer, be it in content or in communication. We are glad that this award is for the promo of one of our path-breaking shows “Unstoppable”. We tried to represent the stature of the Celebrity and show, in the promo in an interesting way and it connected very well with all the Telugu audience”.