AI-driven video advertising solutions provider for publishers and advertisers VDO.AI was originally a publisher. VDO.AI was in fact created to solve the company’s own problem of monetisation. Today the platform claims to serve 4 billion direct impressions a month across over 3000 premium publishers worldwide.
Medianews4U.com caught up with Amitt Sharma, Founder and CEO, VDO.AI to learn a bit more on the company’s offerings and leveraging AI to aid brands and publishers.
You say VDO.AI is an advertising technology innovator. What does the company offer and how is AI deployed for video ads?
We deploy AI to analyse trends for detailed insights that can help in effective and efficient targeting. This aids publishers and advertisers in gaining the attention of the customer from amongst the noise and results in a higher call-to-action, be it a campaign, traffic enhancement, or greater conversations, customer acquisition, and retention, among others. We enable maximising the ROI and increasing user productivity at more economical propositions.
Our monetization strategy spans across CTV/OTT and web solutions for publishers. They generate revenue as well as page views through a contextual NLP engine, a premium demand marketplace, and overall enhanced user experience.
Today as the attention span is reducing how do you help the brand in connecting with their TG?
Since we started as publishers, we were aware of the ground challenges encountered by businesses. Hence, we relied on modern technology such as AI for delivering high impact. With AI at the core of digital ad marketing, multidimensional targeting, and optimization, VDO.AI assists in relevant identity mapping, sophisticated consumer targeting, and cookieless data signals. This gives brands the ability to target consumers based on purchase behaviours, demographics, and viewership insights, among others.
We came across advertisers that were dissatisfied with the run-of-the-mill, mass-targeted solutions, as well as inadequate data and insights at unjustifiable costs. We helped them manage their expenditure on digital OTT/ CTV. Utilising our services, they could control impression goals, delivery speed, and frequency capping across all platforms.
How do Conversational Ads/ AI work for a brand and how does it catalyse purchase?
Conversational AI drives high-impact, laser-targeted, and personalised solutions that are extensively mapped to the user requirements. Having reimagined client experience through its creative format, the long-term engagement building, these ads are here to stay and rise. According to Deloitte, the global market is expected to touch almost US$14 billion by 2025.
Leveraging Machine Learning, Conversational AI uses advanced algorithms for understanding complicated, multi-layer conversations. While natural language processing helps in deciphering the requirements as humanly as possible, natural language generation provides real-life interaction experiences to customers, very different from automated bots with limited capacity.
Automatic speech recognition converts speech to text at unparalleled speeds whereas advanced dialog management sifts through significant volumes of data to provide the optimum solution to the advertiser. Owing to their immersive nature, these ads have a higher probability of delivering the optimised results.
On the AI front what are the trends you are seeing and what are the trends in India?
Chatbots and conversational AI are gaining traction, allowing for more human-like engagement. Of course, there are disadvantages, but they provide a significant amount of assistance that relieves the human race of that burden.
As the demand for AI grows, hardware technologies will be required to keep up with the AI capabilities. Multiple firms should invest in AI-powered processors over the coming year to gain enhanced speed and agility, given the expanding need. These chips are excellent for improving the performance of all AI-based applications, providing detailed predictive analytics and a variety of calculations that are backed by AI-based algorithms.
By linking AI algorithms with various networked devices, AI combined with IoT has provided remarkable real-time information. AI and IoT are both technological powerhouses that can do incredible things. This union is still in its early stages, and utilisation of this combination is expected to expand over the year. To improve efficiency, smart home devices such as Google’s Nest will be employed on a bigger scale. AI applications will also aid in the detection of mistakes in IoT devices, resulting in the transmission of accurate findings.
How has the pandemic impacted the digital video ad space?
The pandemic witnessed an increased affinity of end customers towards CTV/OTT, prompting advertisers, publishers, and brands to turn towards CTV/OTT advertising, led by AI. We provide the marketplace that empowers both advertisers and publishers with a mutually scalable mid-path and to keep up the pace with the quick adoption of the ever-evolving trends in digital video content consumption.
Your vision and focus for VDO.AI for 2022-2023?
We believe in being where the puck is going to be, not where it has been. This pushes us to be creative, and build products which are on the cutting edge of technology.