Mumbai: The Government of India handed over Air India to the Tata Group on January 27. The Tata Group took over the management and control of the Air India from the Government of India on January 27. The transaction covers three entities- Air India, Air India Express, and AI SATS.
As the brand-new chapter unfolds for Air India as part of the Tata Group, the Group has released print and digital campaign ads asserting their commitment towards the nation.
The campaign titled ‘Wings of Change’ by the brand read, “We heard what you’ve been saying, and look forward to giving you what you’ve asked for. Today we’re making a commitment to our future. We have been the wings of a nation. Now, we will also be the wings for its future.”
The special jacket ads in the leading newspapers grabbed the attention of the audience and the same started receiving positive response with many leaders expressing their sentiments towards Brand Air India and the Mascot “Maharaja”.
#FlyAI: We’ve heard you and we look forward to giving you what you've asked. We’re making a commitment today. We have been the wings of a nation. Now, we will also be the wings for its future.
Welcome to a new era. #WingsOfChange #ThisIsTata #TataAirIndia pic.twitter.com/mHILY8FdhN
— Air India (@airindia) January 31, 2022
#Amul Topical: Air India handed over to Tata Group. pic.twitter.com/GAOTYTMtXw
— Amul.coop (@Amul_Coop) January 28, 2022
https://twitter.com/bhatnaturally/status/1487976457167114241?t=wUtQJVXGJSwtazOkHLZrpQ&s=08
The best thing to ever happen in Indian Aviation…
Welcome home birdie @airindiain to @TataCompanies
And now let’s show the world, how it’s done, just as during good old JRD Days @RNTata2000 #feelingproud #AirIndiaOnBoard pic.twitter.com/846rA1lfqG
— Nilesh Sawant (@sawnilrules) January 30, 2022
