Mumbai: Airbnb India has unveiled its latest campaign, ‘Stay Your Way’, aimed at capturing the evolving travel mindset of young Indian consumers who are increasingly moving away from conventional itineraries and embracing personalised, experience-led journeys.
The campaign highlights how Gen Z travellers are reshaping travel culture by treating travel as an extension of personal identity and self-expression. According to a recent survey cited by the company, 87% of young Indian travellers believe that the way they travel reflects who they are.
With ‘Stay Your Way’, Airbnb positions itself as a platform that enables highly individualised travel experiences through its wide range of unique homes, neighbourhood stays and destination experiences tailored to different travel styles and preferences.
The campaign includes three 20-second hero films portraying candid travel moments such as late-night swims, morning yoga sessions on private balconies and casual cricket games in courtyards. Designed to feel spontaneous and lived-in, the films aim to mirror how younger audiences are increasingly approaching travel experiences today.
The films feature culturally relevant Gen Z personalities including TrickSingh, Akshara Shivakumar and Ahilya Bamroo, chosen for their influence among younger audiences and their association with authentic self-expression and contemporary culture.
Commenting on the campaign, Amanpreet Singh Bajaj, Country Head, Airbnb India and Southeast Asia, said, “Across India, we are seeing a clear shift in how people approach travel today. Gen Z is leading this change – moving away from set plans and choosing the freedom to shape their trips around what feels right to them. In this shift, the stay is becoming just as important as the destination, sometimes even more. With Airbnb’s Stay Your Way campaign, we wanted to reflect this evolving mindset, where travel feels original, flexible, and more individual. Airbnb offers millions of homes, each as unique as the people who stay in them – private pools, kitchens, character-filled rooms, and neighbourhoods that match your vibe. This campaign is a celebration of that freedom.”
