Chennai : The organizers of the Aircel Chennai Open today announced that the tournament has entered into a new association with Active Wear brand Performax, as ‘Official Apparel Partner’ of the tournament, which is India’s premier and South Asia’s only ATP World Tour event and all set to charm India’s tennis lovers from January 5 to 11, 2015.
At Aircel Chennai Open 2015, Performax will provide and sponsor apparel for ball boys, line umpires and event officials. In addition, the parent brand Reliance Trends will also conduct the opening fashion show featuring top tennis stars of the tournament and party at the Hyatt Regency in Chennai on January 4, 2015.
With a range of products specially designed for different sporting needs from tennis, football, basket ball and cricket to training and running, Performax uses cutting-edge technology and performance enhancing fabrics in its economically priced products.
The 2015 edition of the Aircel Chennai Open, delighting fans at Chennai’s SDAT Stadium, will mark twenty years since the very first game of the highly popular ATP World Tour event was played.
Mr. Akhilesh Prasad, CEO, Reliance Trends said, “We are excited to be associated with the Aircel Chennai Open as ‘Official Apparel Partner’ in its 20th year. Through the event, we seek to take our diverse, accessible, stylish and high quality range of our Active Wear Brand Performax to Indian consumers. Performax is a high octane range of performance wear with features that gear you to perform to the highest level. We believe our association with India’s Premier and South Asia’s only ATP World Tour event will be a mutually rewarding and beneficial one.”
Ashu Jindal, COO IMG Reliance said, “Aircel Chennai Open is glad to enter into this association with Performax and looks forward to providing the brand with superior visibility among sports and tennis aficionados in particular. In order to perform at the highest level, wearing the right clothing at all times is vital for sportsmen. We hope to emphasize this fact through our association with the successful Indian brand.”
The upcoming event will present a thrilling lineup of players that includes four top-25 players and three 2014 ATP World Tour Award winners cutting off at 95. Thrilling talent such as World No. 4 and Defending Singles Champion Stan Wawrinka, World No. 14 Feliciano Lopez, World No. 15 Roberto Bautista Agut, and former Champion Janko Tipsarevic returning to competitive tennis after surgery and granted a wild card will participate in the event.
The Title Sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category, headed by the Government of Tamil Nadu.