Allen Solly, the smart casualwear brand from Aditya Birla Fashion and Retail, has launched a new campaign “#BeWhoYouWantToBe” for its Juniors brand.
The campaign by Allen Solly Juniors seeks to celebrate the creativity and boundless imagination of children. The vibrant film features children responding to “Who Do You Want To Be?” in their own ways. One says he wants to be a CEO, later defining it as Chief Earth Officer. Another says she wants to be a cyclist – a recyclist as she reveals later. Another kid wants to be an explorer – of worlds unknown, that he creates on his canvas. The brand signs off with its campaign message “#BeWhoYouWantToBe”.
Richa Pai, COO, Allen Solly, said, “Building upon Allen Solly’s legacy of unconventional spirit, the #BeWhoYouWantToBe campaign for Allen Solly Juniors injects a vibrant twist into the brand’s dedication to celebrating children’s unfiltered ambition. By championing their individualism and curiosity, we are not merely inspiring kids to dream; we are equipping them with the wings to redefine those dreams. This campaign epitomises our commitment to empowering the next generation to embrace authenticity, from style choices to aspirations.”
Allen Solly Juniors’ new campaign is being amplified through digital and social media, besides the brand’s retail store network.
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