Mumbai, January 24, 2024 – Almond Branding, a leading strategic branding and design agency, proudly unveils a groundbreaking collaboration with Bellator Beverages helping them introduce Papel, India’s first plastic-free alkaline water in a 100% recyclable, 68% renewable, and 75% paper-based carton bottle. The brand Papel, deriving its name from the Spanish word for paper, champions a planet-friendly mission and aims to redefine the market with its commitment to sustainable living.
Papel’s packaging, elegantly presented in Prisma Tetra Pak, is made up of 68% plant-based renewable material, marking a significant milestone in the quest for eco-friendly packaging alternatives. The brand’s design language crafted by Almond Branding reflects a commitment to sustainability, from the choice of a benevolent pastel blue shade to the bold black capturing the “here to make an impact” attitude, and even the forms of the logo identity—all echoing planet-friendliness at its core.
Almond Branding, as the packaging specialist agency, embraced a minimalistic approach targeting an upmarket audience, resonating with values of sustainability and quality. Water in a non-transparent pack format is an entirely new concept for Indian market. Almond Branding’s clever use of Packaging copy by creatively using the term “Whatever” as a surrogate for “WATER” won hearts. The phrase “Whatever it takes to bring a change” not only captures the positive change in outlook and habit that the brand promotes but also helps effectively communicate Papel’s commitment to go the extra mile to make the world a better place. To connect with environmentally conscious millennials, the hashtag #DrinkTheChange is incorporated directly on the packaging, serving as a rallying cry for those contributing to a healthier planet.
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Papel’s innovative packaging not only provides a premium experience but also contributes to environmental sustainability. Compared to traditional packaging that needs 12 trucks to ship fully-formed bottles, 1.5 Million Papel packs can be loaded in just 1 truck, significantly reducing the carbon footprint and focusing on recyclability at a scale.
Speaking at the launch, Shashwat Das, Founder of Almond Branding said, “Our collaboration with Papel embodies our belief that design can be a catalyst for positive change. We are proud to be at the forefront of sustainable packaging innovation in India. Papel is yet another example where Almond has not only lent its design expertise but has also been the guiding hand in the brand-building journey, accompanying the founder from the very inception. We take pride in nurturing ideas from scratch, crafting brands that don’t just stand out but stand for positive change in the world.”
Rajeev Parwani, Founder – Bellator Beverages(makers of Papel) said, “We take immense pride in the launch of Papel Alkaline water in eco-friendly carton packs. Papel should be your travel buddy since it comes in a pocket size, ideal for house parties, clubs, and as a gym companion since it hydrates 7x faster than a normal water. As we embark on redefining the way water should be consumed, Papel stands as a testament to our commitment to smart, responsible, and undeniably cool choices that are both healthy for you and for planet Earth.
Almond Branding demonstrated a deep understanding of our challenge—presenting non-transparent packaging for water first time in India. Shashwat’s early assurance of supporting startups like ours and the dedicated efforts of the Almond team beyond expectations instilled confidence in entrusting them with our brand. The initial responses to the branding and packaging design have been outstanding. Within just a week of the launch, nationwide inquiries across India underscore the effectiveness of the branding in capturing attention and generating significant interest.”
Karan Mulani, Director at Bellator Beverages (maker of Papel) said “Papel Alkaline water, housed in eco-friendly carton packs, is not just a beverage; it’s a lifestyle choice. With this, we are redefining the way people should consume water. The biggest challenge we faced was presenting water in a non-transparent packaging and gaining the trust of the consumer, all while maintaining a premium feel. We entrusted this task to Almond Branding, and they did a remarkable job. Thanks to Shashwat and his team, Papel not only stands out in functionality but also in brand design. Almond Branding’s commitment to our vision has truly elevated the essence of our product. Cheers to their entire team who helped us in product development.”
Papel’s sustainable water packaging is more than just a product—it’s a symbol of conscious consumerism and positive change. This launch signifies a pivotal step in revolutionizing the way people approach beverage consumption. With the introduction of Papel Alkaline, anticipate a wave of hydrating products set to transform the landscape of refreshment! Almond Branding, through its collaboration with Papel, successfully conveys a commitment to a healthier planet, ensuring that every aspect of Papel’s visual identity reflects its dedication to sustainability.
