Mumbai: Online video (OTT) platform for original and exclusive shows, ALTBalaji, has been ranked amongst the top 3 revenue grossing video streaming app in the country, as per ‘State of Video Streaming Apps in India’ report compiled by App Annie Intelligence, the leading market data solution for the app economy. This ranking is a combination of iOS App Store and Google Play Store for H1 2017 period.
‘State of Video Streaming Apps in India’ report from by App Annie focus on the state of video streaming apps in Asia-Pacific region including emerging markets such as India, China and Thailand, among others. Since its launch in April, ALTBalaji has more than 10 million mobile downloads with more than 1M+ web viewers. The ad free, subscription based platform is available in over 80+ countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages, making it India’s largest repository for original and exclusive digital content.
Commenting on this achievement, Mr. Manav Sethi, Chief Marketing Officer, ALTBalaji, said, “We have been able to achieve this within 6 months from the launch. Ekta has the pulse of Indian consumer and has always created/curated content that appeals to largest population in the country and Indians abroad. ALTBalaji is only platform to have launched 10 #ALTBalajiOriginal shows till now and we have some 50+ concept at various stages in our release pipeline. The journey as India’s completely ad free and subscription based platform has just begun and our constant endeavour is to break the notion that India doesn’t pay for content!”
ALTBalaji’s 250+ hours of original and exclusive content offers a wide range of genres, the package has something for every viewer. The video streaming app currently offers 10 active shows of various genres such as romance, mystery, drama, and comedy. ALTBalaji will soon launch more shows on the app.