Hyderabad: Amaron, the flagship automotive battery brand from Amara Raja Energy & Mobility Limited (ARE&M), has announced its strategic partnership with Delhi Capitals and Kolkata Knight Riders for IPL 2026.
The association is anchored in Amaron’s upcoming campaign, “The Long Game is Played in the Quiet,” a narrative rooted in the belief that true cricketing excellence is built away from the spotlight. In a tournament often defined by scale, intensity, and spectacle, the brand aims to highlight the quieter aspects of performance—discipline, preparation, and consistency.
Rather than amplifying the surrounding noise, Amaron’s presence will be centred on a more understated storytelling approach through its helmet sponsorship. Positioned at the point of play, the helmet symbolises a transition from the external spectacle to the focus of the game itself, reinforcing the idea that sustained performance is built in moments of quiet concentration.
Commenting on the partnership, Chandrasekhar Radhakrishnan, Chief Business Officer, Automotive & Home Energy Business (India & SAARC), Amara Raja Energy & Mobility Limited, said, “The IPL is one of the loudest sporting platforms in the country, but the long game is played in the quiet. It’s built on discipline, preparation, and consistency, long before the stadium fills. That’s what Amaron stands for: quietly powering long, sustained performance. Through our partnerships with Delhi Capitals and Kolkata Knight Riders, we’re bringing this idea to life celebrating the work that happens in the quiet, away from the hype and applause.”
Venky Mysore, Chief Executive Officer, Kolkata Knight Riders, said, “At KKR, we’ve always believed that championships are won in the hours no one sees – with discipline, preparation, and the quiet resolve that every player brings before they step onto that field. That philosophy resonates deeply with what Amaron stands for, and their commitment to lasting, sustained performance mirrors the values we instil in this team every season. We’re delighted to welcome Amaron as a partner for IPL 2026, and we look forward to powering what we hope will be a long and memorable campaign together.”
Sunil Gupta, CEO, Delhi Capitals, added, “We are delighted to have Amaron come on board the Delhi Capitals family for the new season. We’re pleased to partner with a brand that shares our belief in building sustained excellence over time, and we look forward to a fruitful partnership and an exciting season ahead together.”
With the IPL continuing to deliver massive reach—marquee matches drawing over 160 million television viewers—Amaron is leveraging the platform’s scale to reinforce its long-term brand positioning of ‘Lasts Long’. The partnership reflects a strategic move to engage audiences while staying rooted in its core philosophy of endurance and reliability.
